Danish low cost airline Primera folds wings

October 2, 2018
Primera linked European capitals to New York for $99

Danish low cost airline Primera, which was offering transatlantic flights for under $100, announced Tuesday it was ceasing operations after difficulties including delays to a new fuel-effecient Airbus aircraft.

"Airline Primera Air and IATA codes PF and 6F have been suspended as of today, October 2nd, 2018," the airline said on its website.

Calling it a "sad day" for both the airline's employees and passengers, the airline said it had worked relentlessly to secure long-term financing.

"Not being able to reach an agreement with our bank for a bridge financing, we had no other choice than filing for bankruptcy," said the airline.

Founded in 2003, the airline had focused on charter flights for Scandinavian holidaymakers, but had pushed into the new low cost transatlantic segment by offering one-way flights linking Paris and London with New York for $99 (86 euros).

Primera was pioneering the use of Airbus's new A321neo to make the trip. The updated, more fuel-efficient version of the single-aisle aircraft offers considerably lower operating compared to wide-body aircraft and has enough range to cross the Atlantic.

However the airline said severe delays in the delivery of aircraft and operational issues had forced it to cancel flights, and eventually lease aircraft at a considerable cost.

Facing more possible delays in aircraft and higher fuel prices also squeezing to low cost model, the airline said decided to halt operations now when it would have a smaller impact on clients.

Primera's main competitor in the low cost transatlantic segment, Norwegian, uses wide-body Boeing Dreamliners, which also offer fuel savings compared to similar aircraft.

Its ambitious expansion plans have left it with high debt, and it has also been frustrated by costly delivery delays.

Explore further: Transatlantic test for Airbus low-cost airliner

Related Stories

Transatlantic test for Airbus low-cost airliner

February 13, 2018

The long-range version of Airbus's updated single-aisle aircraft took off Tuesday on a flight from Paris to New York in what could be a boon for low-cost flights across the Atlantic.

Recommended for you

A decade on, smartphone-like software finally heads to space

March 20, 2019

Once a traditional satellite is launched into space, its physical hardware and computer software stay mostly immutable for the rest of its existence as it orbits the Earth, even as the technology it serves on the ground continues ...

Tiny 'water bears' can teach us about survival

March 20, 2019

Earth's ultimate survivors can weather extreme heat, cold, radiation and even the vacuum of space. Now the U.S. military hopes these tiny critters called tardigrades can teach us about true toughness.

Researchers find hidden proteins in bacteria

March 20, 2019

Scientists at the University of Illinois at Chicago have developed a way to identify the beginning of every gene—known as a translation start site or a start codon—in bacterial cell DNA with a single experiment and, through ...

Turn off a light, save a life, says new study

March 20, 2019

We all know that turning off lights and buying energy-efficient appliances affects our financial bottom line. Now, according to a new study by University of Wisconsin-Madison researchers, we know that saving energy also saves ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.