Wayfair follows Amazon with its own made-up holiday: Way Day

Wayfair follows Amazon with its own made-up holiday: Way Day
This Tuesday, April 17, 2018, photo shows the Wayfair website on a computer in New York. Wayfair, an online furniture seller, is calling April 25 Way Day, and will offer discounts that it says are comparable to its Black Friday deals. (AP Photo/Jenny Kane)

Amazon started Prime Day. Alibaba capitalized on Singles Day. Now another e-commerce company is hoping for success with an invented shopping holiday.

Online furniture seller Wayfair is calling April 25 Way Day and will offer discounts that it says are comparable to its Black Friday deals.

Those kind of days are a tactic online retailers use to try to increase customer excitement and boost sales. Amazon launched Prime Day in 2015 to mark its 20th anniversary and has brought it back every July since. Singles Day was started in the 1990s by Chinese college students as a version of Valentine's Day for people without dates, but it has since been closely linked with Alibaba, which adopted it as a shopping event about a decade ago. Both have become windfalls for the companies.

Wayfair, which is much smaller than Amazon and Alibaba, says it's holding Way Day in the spring when people tend to move or clean out their houses and may be looking to buy new home goods. It has also seen more competition from Amazon, Target and Walmart, which are selling more furniture online than in the past.

The Boston-based says Way Day may return next year if it performs well.


Explore further

Walmart to launch new online home shopping experience

© 2018 The Associated Press. All rights reserved.

Citation: Wayfair follows Amazon with its own made-up holiday: Way Day (2018, April 18) retrieved 17 November 2019 from https://phys.org/news/2018-04-wayfair-amazon-made-up-holiday-day.html
This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.
5 shares

Feedback to editors

User comments