Apple announces (PRODUCT)RED iPhone 8 and 8 Plus models to help combat AIDS

Apple announced red versions of the iPhone 8 and iPhone 8 Plus, special edition models that will be available for pre-order online on Tuesday and in stores on Friday. The red 8 and 8 Plus start at $699 and $799, respectively for the 64GB model, and climb to $849 and $949, for 256GB. Those are the same prices as Apple charges for iPhone 8s and 8 Plus's in other colors.

These latest handsets are part of Apple's longstanding practice of selling (PRODUCT)RED iPhones and other Apple devices and accessories to help combat AIDS. A portion of the proceeds will be donated to Global Fund HIV/AIDS grants which, Apple says, will provide testing, counseling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from mothers to their babies.

Apple has been a RED partner since 2006, during which it has donated more than $160 million to Global Fund, making it the largest corporate donor.

A little more than a year ago, Apple brought out RED iPhone 7 and iPhone 7 Plus models, which while no longer sold directly by the company may be found via other online outlets.

The new red iPhones will be enclosed in glass, with a matching aluminum band, and—in a departure from last year's red models—a black front. In terms of features and specs, they are otherwise identical to the iPhone 8 and 8 Plus models sold in the current finishes of gold, silver and space gray.

Moreover, while Apple did not unveil a special edition (PRODUCT) RED iPhone X, it will be selling a $99 red leather folio for the priciest of all iPhone models.

©2018 USA Today
Distributed by Tribune Content Agency, LLC.

Citation: Apple announces (PRODUCT)RED iPhone 8 and 8 Plus models to help combat AIDS (2018, April 10) retrieved 17 June 2024 from
This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.

Explore further

Apple expected to show new iPhone at event next week


Feedback to editors