WhatsApp unveils plan to make money from businesses

September 5, 2017
Facebook-owned WhatsApp mobile messaging service is looking at ways to monetize the service by charging businesses for connecting with users

WhatsApp said Tuesday that it is testing potentially money-making ways to be used by businesses to communicate with customers.

A business version of Facebook-owned messaging application WhatsApp will be free to use at the outset, with plans to charge big businesses for certain tools in the future, according to the .

WhatsApp had yet to work out details of what it would charge, saying it was focused now on refining features with companies helping to test the application.

It will be the first move by Facebook to monetize WhatsApp, which has focused primarily on growth.

"We've heard stories of shopkeepers who use WhatsApp to stay in touch with hundreds of customers from a single smartphone, and from people who are unsure about whether or not a business on WhatsApp is authentic," the company said in a blog post.

"In the coming months, we'll be testing that aim to solve some of these challenges, and make it easier for people to communicate with the businesses they want to reach on WhatsApp."

Features offered in a version of WhatsApp will include verified accounts to assure they are really dealing with businesses, and tools for managing text "chats."

Companies will also be able to create profiles providing descriptions, addresses, hours of operation and more.

"This is just the beginning of what we want to offer for businesses and our users, and we''e excited for what's to come," said WhatsApp, which boasts more than a billion daily users.

Facebook acquired WhatsApp in 2014 in a deal valued at some $19 billion in stock and cash at the time.

Explore further: Facebook-owned WhatsApp boasts a billion users

Related Stories

WhatsApp adds messaging from Web

January 21, 2015

The popular mobile messaging application WhatsApp, acquired by Facebook last year for nearly $22 billion, unveiled a new service Wednesday for sending messages from a Web browser.

WhatsApp service stumbles briefly

January 26, 2016

Facebook-owned smartphone messaging service WhatsApp temporarily crashed in an array of countries from the US to India, potentially affecting hundreds of millions of users.

Recommended for you

When more women make decisions, the environment wins

March 21, 2019

When more women are involved in group decisions about land management, the group conserves more—particularly when offered financial incentives to do so, according to a new University of Colorado Boulder study published ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.