Facebook takes aim at 'low quality' websites

May 10, 2017
Facebook, whose California campus is seen here, is making changes designed to prevent users from linking to "low quality" websites

Facebook said Wednesday it was making changes designed to keep its users from linking to "low-quality" websites, part of an effort to fight spam and misinformation.

The world's biggest social network said it is updating its ranking algorithm with the help of so users would see fewer posts "that link to these low-quality web page experiences."

"With this update, we reviewed hundreds of thousands of linked to/from Facebook to identify those that contain little substantive content and have a large number of disruptive, shocking or malicious ads," a Facebook blog post said.

"If we determine a post might link to these types of low-quality web pages, it may show up lower in people's feeds and may not be eligible to be an ad," the blog post from researchers Jiun-Ren Lin and Shengbo Guo said.

"This way people can see fewer misleading posts and more informative posts."

The move is the latest by Facebook to attack "fake news" and other forms of misinformation, as well as to crack down on "click farms" that aim to generate revenue from users linking to websites.

Facebook, which came under criticism for its role in the spread of misinformation during the 2016 US presidential campaign, has argued the platform did not play a major role in influencing voters.

The social network with nearly two billion users worldwide also recently stepped up its security to counter efforts by governments and others to spread or manipulate discussions for political reasons.

Explore further: Facebook steps up fight on state-led propaganda

Related Stories

Facebook disrupts suspected spam operation

April 14, 2017

Facebook on Friday said it disrupted an international fake account operation that was firing off inauthentic "likes" and bogus comments to win friends it would then pound with spam.

Recommended for you

EU copyright law passes key hurdle

June 20, 2018

A highly disputed European copyright law that could force online platforms such as Google and Facebook to pay for links to news content passed a key hurdle in the European Parliament on Wednesday.


Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.