Amazon's Alexa upgraded as 'style assistant'

April 27, 2017

Amazon's digital assistant Alexa is being transformed into a fashionista in a new device that was unveiled Wednesday.

The US online giant began selling its Echo Look gadget, which includes the voice-activated assistant but with a camera, allowing Alexa to offer fashion advice.

According to the product listing the new gadget has "everything you love about Alexa, and now she can help you look your best."

With a hands-free depth-sensing camera, the $199 allows a user to try on clothing and get views from any angle displayed on a handset.

"Get a second opinion on which outfit looks best with Style Check, a new service that combines machine learning algorithms with advice from fashion specialists," the listing said.

Amazon has drawn attention with its line of Alexa-powered devices, which use to respond to voice commands. Alexa is also being integrated into third-party devices ranging from cars to .

The Amazon devices face competition from gadgets developed by Google and others.

Explore further: Gadget makers offer voice controls through Amazon's Alexa

Related Stories

Recommended for you

Technology near for real-time TV political fact checks

January 18, 2019

A Duke University team expects to have a product available for election year that will allow television networks to offer real-time fact checks onscreen when a politician makes a questionable claim during a speech or debate.

Privacy becomes a selling point at tech show

January 7, 2019

Apple is not among the exhibitors at the 2019 Consumer Electronics Show, but that didn't prevent the iPhone maker from sending a message to attendees on a large billboard.

China's Huawei unveils chip for global big data market

January 7, 2019

Huawei Technologies Ltd. showed off a new processor chip for data centers and cloud computing Monday, expanding into new and growing markets despite Western warnings the company might be a security risk.

2 comments

Adjust slider to filter visible comments by rank

Display comments: newest first

EyeNStein
not rated yet Apr 27, 2017
By next year it will show you what you would look like wearing a virtual shirt it wants to sell you.
AlmostClever
not rated yet Apr 27, 2017
Although there is no limit on the paths leading lambs to slaughter, one has to admire this path's promise to never having to hear yes to this question: "Does this make me look fat?".

Relax, get your partner one of these.

The horror is over.

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.