French media websites take on ad blockers

March 21, 2016
The websites of multiple French media outlets joined together to require users to disable ad blocking software which has been hu
The websites of multiple French media outlets joined together to require users to disable ad blocking software which has been hurting their online revenues

The websites of several French media outlets joined together Monday requesting or requiring readers to disable ad blocking software to gain access to news content.

The initiative, organised by a trade association representing online businesses, aimed to reverse the growing popularity of software that blocks advertisements many Internet users find annoying, but provide critical revenue to media websites.

"For our 400 journalists to provide you each day with high-quality, reliable and varied news each day... we must be able to rely on advertising revenue," read a message from the editor-in-chief of French daily Le Monde, Jerome Fenoglio, to users running ad blocking software.

While Le Monde then let users continue onto its website, others such as the website of sports daily L'Equipe and Le Parisien required users to disable their ad blockers.

In addition to the websites of numerous French print, radio, and television websites, the action was also joined by Deezer, a France-based music streaming service.

In announcing its plans last year to organise joint actions against ad blocking software, the Geste trade association said the objective was to remind users that "content and services aren't free" and "the indispensible character of advertising as a source of financing".

Nearly one third of French Internet run software, according a survey published by the Ipsos firm earlier this month.

Explore further: Internet giants wage war on pop-up ad blockers

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Squirrel
not rated yet Mar 22, 2016
It would be nice if this site got its coding act together so it displaced ads (no blocker here) rather than jumbled html --- !doctype html> html> head> meta charset "UTF-8"> style>a.rh-ms-mute-undo {color:#0053f9;}body,table,div,ul,li{margin:0;padding:0}body{font-family:Arial,arial,sans-serif;}#adunit {background-color: #ffffff;height: 250px;width: 500px;}#ads {height: 250px;left: 0px;position: absolute;top: 0px;width: 500px;}#ads ul{list-style: none; ...

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