IBM boosts cloud offerings with Ustream buy

January 21, 2016
Ustream will become part of a newly-formed IBM Cloud Services unit and target a cloud-based video services market that IBM estim
Ustream will become part of a newly-formed IBM Cloud Services unit and target a cloud-based video services market that IBM estimated to be a "$105 billion opportunity"

Technology world centenarian IBM has boosted its Internet cloud offerings with the takeover of live video streaming services firm Ustream.

IBM did not disclose financial terms of the acquisition announced on Wednesday, but said it would enable the company to expand the array of it can provide to businesses or broadcasters.

San Francisco-based Ustream specializes in streaming live or on-demand . IBM said that Ustream delivers video to about 80 million viewers monthly for customers such as NASA, Facebook, Samsung, and The Discovery Channel.

Ustream will become part of a newly-formed IBM Cloud Services unit and target a cloud-based video services market that IBM estimated to be a "$105 billion opportunity."

Video has become a prime method for connecting with customers or employees through webcasts, training 'webinars,' how-to snippets, and other manners, according to New York-based IBM.

"Video is the most powerful and emotional medium," Ustream chief executive Brad Hunstable, CEO maintained in a release.

"Increasingly it is becoming the favored form of communication, not just for entertainment, but also for business.

Explore further: IBM buys 'cloud' computing company SoftLayer (Update)

Related Stories

IBM buys Internet marketing firm Silverpop

April 10, 2014

IBM on Thursday announced that it is buying Internet marketing firm Silverpop to enhance its portfolio of services for businesses out to target potential customers.

Amazon buys streaming video startup Elemental

September 4, 2015

Amazon on Thursday announced a deal to buy a startup that tailors traditional television broadcast for the vast array of Internet-linked devices used for streaming video.

Recommended for you

AI wins as Google algorithm beats No. 1 Go player (Update)

May 23, 2017

Google's computer algorithm AlphaGo narrowly beat the world's top-ranked player in the ancient Chinese board game of Go on Tuesday, reaffirming the arrival of what its developers tout as a ground-breaking new form of artificial ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.