GM debuts car-sharing, 'personal mobility' brand

January 21, 2016

General Motors said Thursday it was launching a US car-sharing service under a new "personal mobility" brand dubbed Maven.

GM said Maven, which will compete with services such as Zipcar, was operating in Ann Arbor, Michigan, with the initial focus on serving the University of Michigan campus.

It will be expanded to major US cities later this year, GM said in a statement.

The US auto giant said Maven will be a key part of its strategy to meet evolving transportation needs in a more tech-connected society.

GM this month previously announced an investment in ride-sharing Lyft, and the acquisition of assets from another sector rival, Sidecar.

"GM is at the forefront of redefining the future of personal mobility," said GM president Dan Ammann.

"With the launch of our car-sharing service through Maven, the strategic alliance with ride-sharing company Lyft, and building on our decades of leadership in vehicle connectivity through OnStar, we are uniquely positioned to provide the high level of personalized our customers expect today and in the future."

GM said Maven will launch car-sharing services for Chicago residents in the first quarter of 2016 and is expanding its existing program in New York which had been dubbed Let's Drive NYC.

On the Maven website, GM was offering mid-size vehicles for $8 an hour or $56 a day, including fuel costs. As with similar services, customers use smartphones to unlock and lock the cars.

The automaker also has initiatives for peer-to-peer car-sharing in Germany, China and on US college campuses.

"Maven provides on-demand access, choice and ease of use," said Julia Steyn, GM vice president for .

"With more than 25 million customers around the world projected to use some form of shared mobility by 2020, Maven is a key element of our strategy to changing ownership models in the automotive industry."


Explore further: General Motors revs ride-sharing tech with Sidecar

Related Stories

General Motors revs ride-sharing tech with Sidecar

January 20, 2016

Fresh from taking a $500 million stake in ride-sharing service Lift, US auto giant General Motors has bought assets and hired employees from an Uber competitor that ran out of gas.

GM unveils Bolt electric car in Vegas

January 7, 2016

General Motors unveiled the production version of its Chevrolet Bolt electric car, on which the US auto giant is pinning its hopes for the emerging segment.

GM plans $5.5B in cost cuts to help finance new mobility

October 1, 2015

General Motors plans to cut $5.5 billion in manufacturing, purchasing and administrative costs during the next three years, helping to finance a big push into autonomous cars and car- and ride-sharing services.

Key ride-hailing companies who are changing the industry

January 4, 2016

Ride-hailing company Lyft Inc. said Monday it's partnering with General Motors Co. on various projects, from hubs where Lyft drivers can rent GM vehicles to an on-demand, autonomous ride service. Even with the investment, ...

Recommended for you

New method analyzes corn kernel characteristics

November 17, 2017

An ear of corn averages about 800 kernels. A traditional field method to estimate the number of kernels on the ear is to manually count the number of rows and multiply by the number of kernels in one length of the ear. With ...

Optically tunable microwave antennas for 5G applications

November 16, 2017

Multiband tunable antennas are a critical part of many communication and radar systems. New research by engineers at the University of Bristol has shown significant advances in antennas by using optically induced plasmas ...


Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.