Apple event set for Sept 9 in San Francisco

New estimate: Apple shipped 3.6 million watches last quarter
In this April 10, 2015 file photo, a customer demonstrates Apple Watch at an Apple Store in Tokyo. A new report on Thursday, Aug. 17, 2015, estimates Apple shipped 3.6 million watches in the last quarter , more than some analysts have estimated and enough to change the competitive landscape for fitness bands and other wearable gadgets.(AP Photo/Koji Sasahara)

Apple on Thursday sent out invitations to a Sept. 9 media event, hinting that Siri virtual assistant software in its mobile devices will play a role.

In trademark enigmatic style, the emailed invitations provided little more than the time and place of the event. Beneath graphics based on the Apple logo was written "Hey Siri, give us a hint."

The timing of the Apple event did not come as a surprise since the California-based company is known to host September events to announce iPhone updates.

Rumors about the coming event included the possibility of new iPhone models and news about Apple TV set-top boxes.

Industry trackers expect Apple to unveil new generation big-screen iPhone 6 models. The large-screen iPhone 6 has ridden the popularity of "phablets" that blend features of smartphones and tablet computers.

Improvements are likely to include faster processing power and improved camera capabilities along with screens that can distinguish light touches from hard presses for more nuanced controls.

Time for Apple Watch

Apple could also use the media event to showcase milestones, such as product sales.

International Data Corporation on Thursday said that Apple's freshly launched smartwatch was a hot commodity in the second quarter of this year.

Apple Watch was hot on the heels of activity tracker Fitbit, the top device in the "wearable computing" market, according to IDC estimates. Apple has not released official smartwatch sales figures.

Apple shipped 3.6 million smartwatches to rank second behind Fitbit, which shipped 4.4 million units during the second quarter of this year, according to IDC.

Overall shipments of wearable computing devices leapt 223 percent to 18.1 million from the 5.6 million units shipped in the second quarter last year, IDC calculated.

"Anytime Apple enters a new market, not only does it draw attention to itself, but to the market as a whole," IDC wearables team manager Ramon Llamas said in a note released with the figures.

"Fairly or not, Apple will become the stick against which other wearables are measured, and competing vendors need to stay current or ahead of Apple."

IDC senior research analyst Jitesh Ubrani said Apple was poised to become the leader of the wearable computing market, with basic devices such as Fitbit activity trackers that don't run third-party applications eventually losing ground.

"In the short history of the wearable market, a clear divide has formed between smart wearables and basic wearables," IDC said in a release.

"Price and functionality are the main differences between the two categories, and that gap is expected to widen over time."

© 2015 AFP

Citation: Apple event set for Sept 9 in San Francisco (2015, August 27) retrieved 21 September 2023 from
This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.

Explore further

Apple Watch to spark wearable tech growth: IDC


Feedback to editors