Foursquare unveils location-based ad service

April 14, 2015
Foursquare unveils a new service that aims to deliver targeted ads to customers "based on the places they go in the physica
Foursquare unveils a new service that aims to deliver targeted ads to customers "based on the places they go in the physical world"

Location-based social network Foursquare on Tuesday unveiled a new service that aims to deliver targeted ads to customers "based on the places they go in the physical world."

The ad platform called Pinpoint is based on "the world's most accurate location intelligence available," Foursquare said on the website for the new service.

Foursquare gained notoriety as a smartphone-based social network that tracked the location of users to allow people to more easily find and meet their .

Last year, it split into two separate smartphone apps: Swarm, which let users keep track of friends, and the rebranded Foursquare, offering local search and recommendation.

The advertising service enables to Foursquare to give better data to advertisers based on check-ins and movements of users.

Foursquare said some companies are already using the service include AT&T, Fedex, Choice Hotels and Olive Garden restaurants.

The notion of location-based advertising has been around for years, but has been limited by technology as well as user privacy concerns.

Foursquare says that Pinpoint "ensures that advertisers can easily quantify how effective their campaigns are in driving critical foot traffic into locations."

The new service can work with other apps and can deliver ads to on smartphones, tablets or PCs.

Foursquare product vice president Noah Weiss said on Twitter that the is based on "7+ billion check-ins + 6yrs of tech + deep AdTech integration."

"We have six years of first-party location intelligence, which has created a map of the world the way your mobile device sees it," the website said.

"Our snap-to-place technology filters out inaccurate data, so that advertisers get only the precise places that their audience goes to in the real world."

Explore further: Foursquare unveils revamped app after split

Related Stories

Foursquare unveils revamped app after split

August 6, 2014

The location-based social network Foursquare unveiled its new local search and recommendation service Wednesday after splitting off its app enabling friends to keep track of each other.

Foursquare tops six million members

January 24, 2011

Location-sharing service Foursquare on Monday announced that its ranks grew by 3,400 percent in the past year and that it now has more than six million registered users.

Foursquare tops 10 million members

June 21, 2011

Ranks of Foursquare users have continued to swell this year, with more than 10 million people sharing their locations with gadgets tapped into the service.

Foursquare location service adds comment, photos

December 20, 2010

(AP) -- Foursquare, a popular location-sharing service for smart phones, is now letting you upload a photo of that tasty burger you're about to bite into. You can also let your friend know, through a comment on his recent ...

Recommended for you

The powerful meteor that no one saw (except satellites)

March 19, 2019

At precisely 11:48 am on December 18, 2018, a large space rock heading straight for Earth at a speed of 19 miles per second exploded into a vast ball of fire as it entered the atmosphere, 15.9 miles above the Bering Sea.

Revealing the rules behind virus scaffold construction

March 19, 2019

A team of researchers including Northwestern Engineering faculty has expanded the understanding of how virus shells self-assemble, an important step toward developing techniques that use viruses as vehicles to deliver targeted ...

OSIRIS-REx reveals asteroid Bennu has big surprises

March 19, 2019

A NASA spacecraft that will return a sample of a near-Earth asteroid named Bennu to Earth in 2023 made the first-ever close-up observations of particle plumes erupting from an asteroid's surface. Bennu also revealed itself ...

Nanoscale Lamb wave-driven motors in nonliquid environments

March 19, 2019

Light driven movement is challenging in nonliquid environments as micro-sized objects can experience strong dry adhesion to contact surfaces and resist movement. In a recent study, Jinsheng Lu and co-workers at the College ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.