In new social networks, anonymity is all the rage

March 30, 2014 by Rob Lever
Websites for several anonymous social networking apps in Washington, DC

When mobile social app Yik Yak swept into Auburn University, some of the coolest kids were quick to start posting on it. But no one knows who is saying what because the comments are anonymous.

"It spread pretty fast," says Nickolaus Hines, a junior at the school in the US state of Alabama.

"The majority of things are jokes or things which are obviously funny," said the 21-year-old. But "some ... are pretty mean."

Yik Yak, which allows smartphone users to see posts in a radius up to five miles (eight kilometers), is part of a flurry of new apps that offer novel ways to interact on social networks without revealing one's identity.

But while some laud these new platforms, others blame them for false rumors, stress and even suicide.

"Anonymity is a beautiful thing," Yik Yak claims. "It gives people a blank slate to work from, effectively removing all preconceptions about them."

Apps of this kind are certainly raising eyebrows in Silicon Valley and beyond.

Secret, launched last year, recently raised $8.6 million in venture capital.

Whisper, which has been around for almost two years, claims 2.5 billion page views for its service. It has raised a reported $21 million.

It said the app springs from "a deep belief that the way people share and interact with each other is changing."

Other anonymity apps include PostSecret and the brand new Rumr.

A real-time chat service, Rumr says "it's like having a conversation with the lights off.", a Latvian-based group, says 35 million people have downloaded its anonymous sharing app since June 2013 in more than a dozen countries.

The Google Play Store download page for an anonymous social networking app in Washington, DC, March 28, 2014

" gives people a chance to communicate and not to be afraid that their views and beliefs can be judged," said spokeswoman Liva Biseniece.

Some say the move to anonymity is a response to a growing ability to track people's activities and social network posts—in some cases leading to lasting reputation damage.

"I think these apps are creating a safe place for people to share their thoughts and opinions," says Daniel Odio, a senior vice president at the social media plug-in Share who follows trends.

"Once you say something, it can't be unsaid. We've seen stories of people who can't get jobs because of what they said on Facebook when they were in college."

Dark side of anonymity

While many college students are attracted to such apps, experts worry about their dark side.

Several high and middle schools have sought to block them because of pranks, rumor-mongering and even bomb threats.

And anonymity can also provide a cloak for cyber bullies.

Justin Patchin at the University of Wisconsin-Eau Claire who co-directs the Cyberbullying Research Center says the apps give tyrants new tools.

"We see veiled threats or open threats," he told AFP. "In these anonymous environments, it's very distressing to students who don't know who to be afraid of."

Prominent venture capitalist Marc Andreessen spoke out on the subject in a series of Twitter posts.

Without naming specific apps, he warned against new services "designed to encourage negative behavior."

"Such experiments start out as naughty fun, end with broken hearts and ruined lives. In the end everyone regrets participating in them," he wrote.

Online 'savagery'

Natasha Burgert, a pediatrician who blogs on children's issues, finds such apps disturbing.

"We have seen time and time again the savagery that can emerge from online ," she wrote.

"In the developing teenager's mind, the long-term consequences and repercussions of these anonymous postings are not physically capable of being understood. And in the most tragic cases, lives are lost by a string of keystrokes."

The apps do allow users to report offensive or inappropriate comments and most are intended for persons 18 and older.'s Biseniece said the firm has "internal safety protocols to detect and remove upsetting content."

Danah Boyd, a Microsoft researcher and author of a book on teens and social networks, said the apps feed basic curiosity.

"What you end up seeing is the full range of human attitudes towards others—good, bad, and mega ugly," Boyd said.

At Auburn University, Hines said he thinks the fad will pass.

"I don't see it getting popular because anonymous things don't have as much," he told AFP.

Explore further: Whispers, secrets and lies? Anonymity apps rise (Update)

Related Stories

Mobile apps shake up world of dating

February 13, 2014

Looking to meet women, 20-year-old US college student Leland turned to mobile phone app Tinder, after a friend told him about his own successful exploits.

Recommended for you

Cryptocurrency rivals snap at Bitcoin's heels

January 14, 2018

Bitcoin may be the most famous cryptocurrency but, despite a dizzying rise, it's not the most lucrative one and far from alone in a universe that counts 1,400 rivals, and counting.

Top takeaways from Consumers Electronics Show

January 13, 2018

The 2018 Consumer Electronics Show, which concluded Friday in Las Vegas, drew some 4,000 exhibitors from dozens of countries and more than 170,000 attendees, showcased some of the latest from the technology world.


Adjust slider to filter visible comments by rank

Display comments: newest first

not rated yet Mar 30, 2014
In an anonymous web, when nobody is anybody, then who are you?

The problems of anonymity mostly stem from people not understanding anonymity. People grasp on to their egos and act as if they still had a reputation to defend, as if their reputation did matter. They choose to get seriously offended or bullied even though they could simply press X and do something else with their time.

Mar 30, 2014
This comment has been removed by a moderator.
Lex Talonis
5 / 5 (1) Mar 30, 2014
Hmmmmm anonymous...

The changing of Youtube, from a fun place, with the usual mix of humanity, and it's bullshit - some funny, some not - and some just fucking tedious... into a monetised, "everyone" gets to participate in your real world life as well, via Google +, has turned that into an unfun shit hole....

No more clever one liners and watching a vid or two and then getting on with your life...

Totally anonymous....

And now....

Yik Yak? - So what? If the chat room is full of cunts, don't go there.

not rated yet Mar 31, 2014
Regarding anonymous social networks, and children and adolescents: maybe schools should be proactive in getting kids to understand how to deal with the negative, hurtful aspects ("you may be bullied - this is how to deal with it"). The first step though, would be to train teachers and administrators the same.

Every time I read of how some school has suspended a student, or applied some other draconian measure to deal with that student's defamatory comments of some teacher, administrator, authority figure, my thought is that it is exactly the wrong way to react. It sends so many wrong messages to that student and the rest of the student body, and in that it gains publicity, the rest of the world. I'm not against disciplinary measures, but they should be balanced.

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.