Google boosts mobile ad campaigns

February 7, 2013
Google began letting businesses target mobile ads based on how close smartphone users might be to shops or what they might be craving at certain times of day.

Google began letting businesses target mobile ads based on how close smartphone users might be to shops or what they might be craving at certain times of day.

Google began upgrading its AdWords service with "enhanced campaigns" for advertisers trying to better connect with people accessing the Internet on the move with smartphones or .

"People are constantly connected and moving from one device to another to communicate, shop and stay entertained," of engineering Sridhar Ramaswamy said in a blog post.

"Enhanced campaigns help you reach people with the right ads, based on their context like location, time of day and device type."

For example, a breakfast cafe interested in reaching people searching for "coffee" on smartphones could arrange to bid higher for people within close distance and less for queries made after noon.

AdWords uses a bidding process to determine which advertisements are posted along with results for specified query terms. Modern smartphones and tablets are built with location- that users can activate.

Ads shown to smartphone users could be customized with one-touch calling options or map directions, while the same merchant would provide a shopping website link to people browsing online from a desktop computer.

AdWords also lets merchants track how often ads lead to telephone calls.

The upgrade comes as modern lifestyles increasingly revolve around staying connected to the Internet with smartphones or tablet computers.

Explore further: Google sends local news to smartphones

Related Stories

Google gives Gmail a new look

November 1, 2011

Google on Tuesday unveiled a new look for its free email service, inviting users to switch if they like what they see.

Google adds smartphone 'check-in' deals

April 9, 2011

Google has added a Latitude feature that lets people using iPhones or Android-powered smartphones get rewarded for loyalty to shops or restaurants.

Modern lives in US are multi-screen: Google

August 29, 2012

Google on Wednesday released research showing that lives in the United States have gone multi-screen, with people bouncing between smartphones, tablets, computers and televisions.

Recommended for you

New method analyzes corn kernel characteristics

November 17, 2017

An ear of corn averages about 800 kernels. A traditional field method to estimate the number of kernels on the ear is to manually count the number of rows and multiply by the number of kernels in one length of the ear. With ...

Optically tunable microwave antennas for 5G applications

November 16, 2017

Multiband tunable antennas are a critical part of many communication and radar systems. New research by engineers at the University of Bristol has shown significant advances in antennas by using optically induced plasmas ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.