Zynga eyes ante into Nevada gambling scene

December 6, 2012
Social games pioneer Zynga confirmed Wednesday that it has taken a baby step into real-money gaming in the state that is home to casino-rich Las Vegas. Zynga said that it has applied to the Nevada Gaming Control Board for a "preliminary finding of suitability" that would clear the way to seek a license to let players of its online games bet real cash.

Social games pioneer Zynga confirmed Wednesday that it has taken a baby step into real-money gaming in the state that is home to casino-rich Las Vegas.

Zynga said that it has applied to the Nevada Gaming Control Board for a "preliminary finding of suitability" that would clear the way to seek a license to let players of its bet real cash.

"This filing continues our strategic effort to enter regulated RMG (real money gaming) markets in a prudent way," Zynga chief revenue officer Barry Cottle said in an email statement.

"As we've said previously, the broader US market is an opportunity that's further out on the horizon based on legislative developments, but we are preparing for a regulated market."

Zynga expected it to take a year to 18 months before the outcome of the application is known and did not reveal whether it intended to pursue a Nevada gambling license of any kind if it is successful.

Poker and casino style games are among popular Zynga titles.

The Nevada move came less than two months after Zynga announced a partnership with RMG operator Bwin.party to run poker, roulette, blackjack and other virtual casino games in Britain.

RMG games from Zynga should be available for play in Britain in the first half of next year, according to Cottle.

"Partnering with an established leader like Bwin.party is a strategic and prudent way for us to enter a key RMG market while giving local players the real money games they've been asking us for," Cottle said when the partnership was announced.

In October, Zynga began trimming workers, shuttering studios and shelving older titles to get in financial shape for the long term.

Zynga was "parting ways" with five percent of its approximately 3,300 full-time workers and dumping 13 games, along with significantly cutting its investment in "The Ville" franchise.

The cost-cutting measures are intended to let Zynga focus on more promising games and ramp up its network on the Web and on mobile devices.

Zynga rose to stardom by tailoring games for play by friends on Facebook and went on to create its own online playground at zynga.com.

Explore further: Zynga reboots management as CFO heads to Facebook

Related Stories

Zynga sues French startup over "Ville" game

May 8, 2012

Zynga is out to strip "Ville" from the name of a social game made by French firm Kobojo on the grounds it piggybacks on a line of its titles including "CityVille" and "FarmVille."

Zynga sued over patent infringement

August 17, 2011

(AP) -- Zynga Inc., the maker of popular online games such as "FarmVille" and "CityVille," is being sued for patent infringement by a Texas gaming startup.

Recommended for you

'Droneboarding' takes off in Latvia

January 22, 2017

Skirted on all sides by snow-clad pine forests, Latvia's remote Lake Ninieris would be the perfect picture of winter tranquility—were it not for the huge drone buzzing like a swarm of angry bees as it zooms above the solid ...

Singapore 2G switchoff highlights digital divide

January 22, 2017

When Singapore pulls the plug on its 2G mobile phone network this year, thousands of people could be stuck without a signal—digital have-nots left behind by the relentless march of technology.

Making AI systems that see the world as humans do

January 19, 2017

A Northwestern University team developed a new computational model that performs at human levels on a standard intelligence test. This work is an important step toward making artificial intelligence systems that see and understand ...

Firms push hydrogen as top green energy source

January 18, 2017

Over a dozen leading European and Asian firms have teamed up to promote the use of hydrogen as a clean fuel and cut the production of harmful gasses that lead to global warming.

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.