Viewing choices through a sustainable lens

August 16, 2012

Sustainability is a human decision — a responsibility that relies on good information and how we choose to use it — according to George Basile, a senior sustainability scientist at Arizona State University, who made that point in this month's cover story in Sustainability: The Journal of Record.

Reframing as a human decision challenge, rather than "some version of people, planet and profit coming together," was one of the subjects discussed by Basile in the "On the Record" feature with journal editor Jamie Devereaux.

"Sustainability is something that humans want. We want a future that is sustainable for us, so it is a human construct…. Therefore, humans to a certain extent are in charge of making that happen, or not," said Basile, a professor of practice at ASU's School of Sustainability.

"As you frame (sustainability) as a decision challenge, you turn it into a communications challenge, too, because decisions are made up of dialogues, whether they are internal dialogues or cultural narratives," he said.

"The decisions we make are based on the stories we tell ourselves, the information we have, the conversations we have, and ultimately how actions are fed back into those conversations," Basile said. "So having the knowledge and the information out there that can be trusted and getting it to the right people becomes critical to how sustainability is framed — what sorts of information and knowledge we have to act on."

Editor Devereaux came away from the Q&A with a renewed focus in the prospect of sustainability.

"One point in particular that struck me was Professor Basile's view on sustainability as a human construct, a . This is really just a grounded view of sustainability and he put it in a very accessible way for both me and the audience," Devereaux said.

"He went on to say that viewing sustainability in this way 'puts the responsibility squarely in our hands.' I think this is a great way to look at sustainability — not a government policy, not an activist movement, but a decision made by people," she said.

Basile, who received a doctorate in biophysics from the University of California, Berkeley, was the R&D head of The Natural Step, an accelerator of global sustainability. He has led his own consultancy, serves on the boards of nonprofit organizations and new ventures — such as the ASU student-led social network and sustainability start-up eEcosphere — and advises Fortune 500 clients on sustainable business practices. He also is a co-editor of the three-volume set, "The Business of Sustainability: Trends, Policies, Practices, and Stories of Success."

That varied experience led Basile to ASU's Global Institute of Sustainability where he is now part of a team developing an Executive Master's for Sustainability Leadership (EMSL) program that will prepare professionals to significantly advance sustainability practices in the workplace.

This type of executive master's degree is one of the Rob and Melani Walton Sustainability Solutions Initiatives being created at ASU to develop and deliver real-world solutions for sustainability challenges in diverse geographical, political and cultural settings. Such activity at a research one university like ASU prompted Sustainability's editor to ask Basile his view of the current sustainability field within higher education.

Basile responded: "Sustainability has permeated most of our big institutions, and that is certainly true at the university level. It has been interesting to see new efforts emerging specifically around sustainability, and also sustainability being embedded into existing fields, like engineering and other areas.

"Students can either go headlong at sustainability as a new field, or they can bring it into more classic studies and efforts," he said.

And, universities are central to communicating information and knowledge about sustainability, according to Basile.

"This is a place where knowledge is shared, where people do have trust, and where trusted information comes out," he said in the article.

In describing a main opportunity for sustainability education, Basile noted that "sustainability forces us to look at the world and say what is working and what is not. When we have a planet where the majority of people are outside the global economy and where we have large numbers of people without access to meeting their basic needs, and where we do not have good solutions for that, sustainability forces us to ask: How do we solve that through decisions and our institutions?"

Basile also discussed in the article viewing choices through a sustainability lens, notably with students' entrepreneurship and innovation. "It really does open up new ways to think about things. A new perspective combined with a better understanding of reality, combined with permission to act and resources to act, you get the ingredients for innovation," he said.

"Sustainability, by giving us a better lens to view the world through and giving us a better picture of reality, really gives not just education," said Basile, "but all institutions the opportunity to innovate and be creative in improving themselves to meet the sustainability challenges we face."

Explore further: How green is your campus? Motivations for sustainability for universities vs. for-profit companies

More information: More about Sustainability: The Journal of Record is at

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1.8 / 5 (4) Aug 16, 2012
Who is this "we"? What are these "institutions" and this "education about decisions"? Sustainability is bluntly people not living the kind of western lives people live today and most of the world aspires to--lots of travel, lots of consumer goods, fashion, and high convenience and comfortable (warm, air conditioned) homes.

Sustainability may be the future but it should not be sugar coated with misleading jargon. Do not deceive anyone Sustainability involves decision few people want--however educated--to make.
1 / 5 (4) Aug 16, 2012
Sustainability is simply another code word used by those who would control the means of production.

The "green" movement has been a welcoming home for those left idle after the fall of international communism.

5 / 5 (2) Aug 16, 2012
So above we have fear of loss of lifestyle associated with sustainability from squirrel, and the gunslingers usual multi infarct dimensia drivel about world conspiracies. Oddly enough I would wholly advocate forcing manufactuers to build things to last and fully warranty their products for extended periods in the name of sustainability. The first light bulb ever made is still going, how'd we manage to start making them last 6000 hrs? Re-sale value. The global market crashes if all companies design their products not to fail. So in designing around planned failures and upgrades in order to generate repeat sales, we as a race have gone the total opposite direction of sustainability. Now we are trying to keep the numbers up but do it in an environmentally friendly way? The two concepts are at complete odds with one another. The human race will achieve sustainability one day, it just wont be fun for anyone getting there.
5 / 5 (1) Aug 17, 2012
Sustainability is simply another code word used by those who would control the means of production.

Really? Fiscal conservatism, especially when justified by the principle that we should not saddle future generations with our debt, is just sustainability narrowly applied to money, the exchange medium for wealth. Greens are simply people who apply the same principle more broadly, including the material basis of wealth.

The "green" movement has been a welcoming home for those left idle after the fall of international communism.

That conspiracy theory is proven wrong by the existence of conservative and even right wing greens. I see the theory pushed most often by free market fundamentalists who don't have a solution for a wide range of problems. It seems they don't want to accept that those problems exist because if they admitted to the existence of the problems, they would have to admit to their lack of a solution.
not rated yet Aug 17, 2012
5 stars for sigh, since clicking on the rating stars causes me to just get booted back to the main page without the rating going through. Well said.

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