Oracle buying Collective Intellect

June 5, 2012

(AP) — Oracle is buying Collective Intellect Inc. for an undisclosed sum as it expands its social media tracking services.

Collective Intellect helps businesses monitor and respond to consumer conversations on Facebook, Twitter and other social media platforms. Clients can then use this data to improve products, customer service, marketing campaigns and find new customers. The privately held company was founded in 2005 and is based in Boulder, Colorado.

The software maker announced the deal Tuesday, one day after Salesforce.com Inc. said that it would buy social media marketing company Buddy Media. As more companies promote themselves on social media, technology companies are looking for ways to help customers manage their presence in those mediums.

The acquisition of Collective Intellect is expected to close in the second half of the year.

Shares of Oracle Corp., based in Redwood Shores, California, increased 29 cents to $26.49 in midday trading.

Explore further: Salesforce buys Buddy Media for 'marketing cloud'

0 shares

Related Stories

YouTube founders buy social media tracker

May 9, 2011

The founders of YouTube on Monday announced they bought a startup that specializes in tracking what campaigns at Twitter or Facebook are doing for companies' bottom lines.

Oracle buys data storage firm Pillar

June 30, 2011

US business software giant Oracle has reached a deal to buy Pillar Data Systems, a data storage start-up majority owned by Oracle founder and principal owner Larry Ellison.

Twitter buys analytics startup BackType

July 5, 2011

Twitter announced on Tuesday that it has acquired BackType, a San Francisco-based startup that helps publishers measure the impact of their social media use.

SAP to buy Ariba for $4.5B, extending cloud push

May 22, 2012

(AP) -- Business software maker SAP AG on Tuesday said it will buy Ariba Inc., which makes Web-based software that connects suppliers and buyers online, for about $4.51 billion.

Recommended for you

Your (social media) votes matter

January 24, 2017

When Tim Weninger conducted two large-scale experiments on Reddit - otherwise known as "the front page of the internet" - back in 2014, the goal was to better understand the ripple effects of malicious voting behavior and ...

Protective wear inspired by fish scales

January 24, 2017

They started with striped bass. Over a two-year period the researchers went through about 50 bass, puncturing or fracturing hundreds of fish scales under the microscope, to try to understand their properties and mechanics ...

'Droneboarding' takes off in Latvia

January 22, 2017

Skirted on all sides by snow-clad pine forests, Latvia's remote Lake Ninieris would be the perfect picture of winter tranquility—were it not for the huge drone buzzing like a swarm of angry bees as it zooms above the solid ...

Singapore 2G switchoff highlights digital divide

January 22, 2017

When Singapore pulls the plug on its 2G mobile phone network this year, thousands of people could be stuck without a signal—digital have-nots left behind by the relentless march of technology.

Making AI systems that see the world as humans do

January 19, 2017

A Northwestern University team developed a new computational model that performs at human levels on a standard intelligence test. This work is an important step toward making artificial intelligence systems that see and understand ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.