Microsoft vows to go carbon neutral

May 8, 2012
Microsoft on Tuesday vowed it would be carbon neutral in the fiscal year starting July.

Microsoft on Tuesday vowed it would be carbon neutral in the fiscal year starting July.

The plan to zero-out the overall amount of climate-changing gas spewed while running data centers, software labs, and offices and even during work-related travel included charging departments a fee for carbon produced.

"The goal is to make our business divisions responsible for the cost of offsetting their own ," Microsoft chief operating officer Kevin Turner said in a release.

Turner added that while Microsoft is not the first company to go carbon-neutral he hoped the move would encourage other businesses to follow suit.

"It's the right thing to do," he said. "Working on the issues of energy use and environmental change provides another opportunity to make a difference in the world."

Microsoft's pledge came less than a month after activists rappelled down a Seattle office building to get the software colossus and Amazon.com to use clean energy to power datacenters running services based in the Internet "cloud."

Two Greenpeace members launched from the roof of a new headquarters being built for Amazon.com, across a street from Microsoft offices, to hang a cloud-shaped banner with a message asking the companies "How clean is you cloud?"

The stunt came on the heels of a Greenpeace report grading major technology firms on the use of to meeting rocketing datacenter demands and marked the start of a Clean Our Cloud campaign.

Amazon, Apple and were graded poorly in a Greenpeace study of technology titans' use of clean energy to power the mushrooming , but , and Yahoo! won praise.

Both Amazon and Microsoft datacenters rely heavily on "dirty and dangerous coal and nuclear power," according to the report.

"Today's announcement by Microsoft to become 'carbon neutral' is a good first step" said Greenpeace senior analyst Gary Cook.

"However, the devil is in the details, and the details will show whether Microsoft becomes a transformational leader in moving us toward a clean cloud, or continues to rely on coal."

Microsoft's plan allows it to continue building data centers that rely on power from coal and then offset the pollution with renewable energy credits instead of shifting to green sources of electricity, Cook noted.

Explore further: Microsoft-Amazon.com pressed for clean 'cloud'

Related Stories

Microsoft-Amazon.com pressed for clean 'cloud'

April 19, 2012

Activists rappelled down a Seattle office building Thursday to get Microsoft and Amazon.com to use clean energy to power datacenters running services based in the Internet "cloud."

Facebook, Greenpeace in truce over data centers

December 15, 2011

(AP) -- Facebook and Greenpeace have called a truce over a clean energy feud that had the environmental group using the social network's own platform to campaign against it.

Microsoft's cloud computing system is growing up

November 17, 2009

(AP) -- Microsoft Corp. leads its industry in part because a vast army of outside computer programmers design software that only runs on its Windows operating system. Now, the company is fighting to keep those programmers ...

Greenpeace wants Facebook center off coal fuel

September 1, 2010

(AP) -- Greenpeace said about 500,000 Facebook users have urged the world's largest social network to abandon plans to buy electricity from a coal-based energy company for its new data center in the U.S.

Recommended for you

Technology near for real-time TV political fact checks

January 18, 2019

A Duke University team expects to have a product available for election year that will allow television networks to offer real-time fact checks onscreen when a politician makes a questionable claim during a speech or debate.

Privacy becomes a selling point at tech show

January 7, 2019

Apple is not among the exhibitors at the 2019 Consumer Electronics Show, but that didn't prevent the iPhone maker from sending a message to attendees on a large billboard.

China's Huawei unveils chip for global big data market

January 7, 2019

Huawei Technologies Ltd. showed off a new processor chip for data centers and cloud computing Monday, expanding into new and growing markets despite Western warnings the company might be a security risk.

2 comments

Adjust slider to filter visible comments by rank

Display comments: newest first

Royale
not rated yet May 09, 2012
Why would someone down-vote that? Unless it was sarcasm, which I really couldn't see anyone using for this story... Ven? That wasn't sarcasm, right?
This is another area that Apple will be far behind in now. As long as all of their iPad, iPhones, and Mac's are made in China it will be years and years until they can claim this.
Royale
not rated yet May 10, 2012
What? You said good for Microsoft.. How is that exposing someones lies?

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.