New MacBook Pro Retina display will cost Apple, consumer too?

Apple Retina displays are reportedly already in the supply channel for the rumored redesigned MacBook Pros, but they are not going to come cheap.

Retina displays for the revamped MacBook Pros could cost almost $100 more per unit than the current screens it uses for its 15-inch Pro, which is the model expected to launch as early as next month.

Apple pays $68 per display on the 15-inch models now, and would pay $160 for the Retina display, according to DisplaySearch senior analyst Richard Shim. For its 13-inch model, Apple would have to start shelling out $134 as opposed to the $69 it pays now.

It's unclear whether that cost will trickle down to , but it very well could.

Apple kept prices stable when it launched the Retina display on the in 2010, and did so again this year with the new . But the price hike for the new part on the iPad was only $30, and Apple was able to find a way to manage the cost without raising its price.

It remains to be seen how Apple will deal with the price jump, but what is clear is that the 15-inch Retina displays are ready to go.

"We're seeing it at 15.4" inches, said Shim, who spoke with CNET. "You can get it."

And the jump in quality is pretty nice. Shim said Retina display 15-inch MacBook Pros will have 200 pixels per inch and a 2,880-by-1,800 pixel resolution. The current models have a 110 PPI and 1,440-by-900 resolution.

As for the 13-inch MacBook Pros, the new models would have a 227 PPI and a 2,560-by-1,600 pixel resolution. That model currently has a PPI of 127 and 1,440-by-900 resolution.


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Citation: New MacBook Pro Retina display will cost Apple, consumer too? (2012, May 16) retrieved 20 October 2019 from https://phys.org/news/2012-05-macbook-pro-retina-apple-consumer.html
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May 16, 2012
knowing apple, there will be a $200 price jump for the retina display.

Unlike the iDevices, if they shuffle or cut things, the specs are much more noticeable in the Macs, and component prices aren't falling at the same rate as they currently do in the mobile device market.

Apple fans will keep buying anyways, but this in itself is not going to win over many new converts.

May 17, 2012
Not a fan boy. There are some bits I strongly dislike; click-to-focus, having to mouse to the top of the screen, having to update the massive itunes app every other week, for instance. But I'd likely buy one of these just to get the higher resolution.

May 17, 2012
Not a fan boy. There are some bits I strongly dislike; click-to-focus, having to mouse to the top of the screen, having to update the massive itunes app every other week, for instance. But I'd likely buy one of these just to get the higher resolution.

At first I thought you were talking about windows 8 - Where you have to mouse up to corners and stuff.

By the way, you can already get laptops with 1080p or even 1920x1200 resolution. On a screen that small, even higher resolution is basically wasted resources.


May 21, 2012
Although I thought Retina was unnecessary for the moment on the iPad3, I think this will be great on laptops, and I hope it extends to desktops. I agree about itunes though, I hate program.

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