Zynga buys rising mobile game star Newtoy

December 2, 2010
Founder, CEO, & Chief Product Officer at Zynga Mark Pincus, seen in June 2010. Zynga, king of online social networking games, is following its fans onto smartphones and other mobile devices with the acquisition Thursday of rising social play star Newtoy.

Zynga, king of online social networking games, is following its fans onto smartphones and other mobile devices with the acquisition Thursday of rising social play star Newtoy.

The companies did not disclose financial terms of the deal that brought the Texas-based startup behind the hot "Games With Friends" franchise into Zynga's stable of studios.

"The 'Games With Friends' franchise is the best social experience available on mobile today and we are excited to welcome the Newtoy team to the Zynga family," said Zynga founder and chief executive Mark Pincus.

Newtoy titles include "Words With Friends" and "Chess With Friends" games played between people using mobile gadgets and text messages.

Newtoy co-founder Paul Bettner will manage the operation, renamed "Zynga With Friends," and answer to Zynga senior vice president of mobile David Ko.

The acquisition is part of a Zynga strategy to expand its popularity from visited at desktop computers to the booming smart gadget market.

More than 215 million people play Zynga games such as "FarmVille" and Mafia Wars" monthly, according to Ko.

"We want to offer those users the ability to play those games anywhere," Ko said in a conference call with reporters. "Our users are asking for it."

The Newtoy purchase marks the seventh acquisition by San Francisco-based Zynga in about as many months.

"We're reinventing the way people are social on their mobile devices," said Bettner.

"The Zynga With Friends Studio will build on the Newtoy legacy of creating approachable, highly social games that are accessible to anyone from anywhere."

Explore further: Social network game developer Zynga unveils 'CityVille'

Related Stories

No breakup: Facebook, Zynga commit for 5 years

May 18, 2010

(AP) -- Quelling rumors of a breakup, Facebook and the company behind many of the most popular games on the social network say they've signed a five-year partnership that will keep "Farmville," "Mafia Wars" and "Cafe World" ...

Zynga plants 'FarmVille' app

July 5, 2010

Zynga CEO Mark Pincus is expanding his farm. Zynga's ultrapopular Facebook game FarmVille, which has 70 million active monthly players, has launched a mobile app for Apple's iPhone, iPod Touch and iPad touch-screen tablet.

Recommended for you

New method analyzes corn kernel characteristics

November 17, 2017

An ear of corn averages about 800 kernels. A traditional field method to estimate the number of kernels on the ear is to manually count the number of rows and multiply by the number of kernels in one length of the ear. With ...

Optically tunable microwave antennas for 5G applications

November 16, 2017

Multiband tunable antennas are a critical part of many communication and radar systems. New research by engineers at the University of Bristol has shown significant advances in antennas by using optically induced plasmas ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.