Microsoft launches Windows Phone 7 platform in Asia

October 12, 2010
Microsoft launched its new mobile phone operating platform in key Asia-Pacific countries as part of a campaign to catch up with rivals in the lucrative smartphone market.

Microsoft on Tuesday launched its new mobile phone operating platform in key Asia-Pacific countries as part of a campaign to catch up with rivals in the lucrative smartphone market.

Singapore, New Zealand and Australia were picked by Microsoft and its manufacturer partners for the Asian launch of Windows Phone 7 (WP7).

Samsung and of South Korea along with Taiwan's HTC simultaneously unveiled in Singapore a range of mobile devices that will operate on WP7, underscoring the region's crucial role in the industry.

Natasha Kwan, Microsoft's general manager for mobile communications business in the Asia-Pacific, told AFP that "Asia is the fastest growing" market and was "very, very important" to the future of the sector.

WP7 is seen by analysts as a make-or-break gamble for Microsoft, whose Windows platform has struggled against Research In Motion's BlackBerry, Apple's and Google's Android in the smartphone segment.

But Microsoft is optimistic the company's new will herald a shift in fortunes in this part of the world.

"I would say today we are probably in a humbled position," said Kwan, "but we are so confident and optimistic with all the support that we think that the only way to go is up."

Microsoft chief executive said during a New York launch on Monday that the company was emphasising personalisation and customisation with WP7, the first significant update to its mobile operating system in 18 months.

Smartphones powered by WP7 will run email from various services -- not just Microsoft's Hotmail -- integrate calendars, contacts and social networks and allow for documents to be viewed, edited and shared using Microsoft Office.

WP7, which marks a shift for Microsoft from the enterprise market to the consumer, will also allow users to tap into the firm's Zune music player platform and access mobile versions of games.

According to technology research firm Gartner Microsoft's share of the global mobile operating system market will fall to 4.7 percent this year from 8.7 percent last year.

Explore further: Microsoft unveils new mobile platform, Windows Phone 7 (Update)

Related Stories

Steve Ballmer upbeat on new mobile phone operating system

October 8, 2010

Microsoft boss Steve Ballmer said Friday he was confident the company's new mobile phone operating system would help it claw back market share from rivals, days after Goldman Sachs downgraded its assessment of the firm's ...

Microsoft unveils line of Windows phones

October 6, 2009

Microsoft chief Steve Ballmer on Tuesday unveiled his company's line of Windows smartphones in an offensive against Apple's iPhone and Google's Android system.

Microsoft Office coming to Nokia mobiles

August 12, 2009

Microsoft and Nokia, in a challenge to Research in Motion's Blackberry, announced Wednesday that Microsoft Office software will be available on smartphones made by the Finnish company.

Recommended for you

Cryptocurrency rivals snap at Bitcoin's heels

January 14, 2018

Bitcoin may be the most famous cryptocurrency but, despite a dizzying rise, it's not the most lucrative one and far from alone in a universe that counts 1,400 rivals, and counting.

Top takeaways from Consumers Electronics Show

January 13, 2018

The 2018 Consumer Electronics Show, which concluded Friday in Las Vegas, drew some 4,000 exhibitors from dozens of countries and more than 170,000 attendees, showcased some of the latest from the technology world.

Finnish firm detects new Intel security flaw

January 12, 2018

A new security flaw has been found in Intel hardware which could enable hackers to access corporate laptops remotely, Finnish cybersecurity specialist F-Secure said on Friday.

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.