Games defeat e-mail as online time eaters

August 2, 2010 By BARBARA ORTUTAY , AP Technology Writer

(AP) -- For the first time, games have overtaken e-mail as Americans' No. 2 online time killer, according to new research from the Nielsen Co.

But not surprisingly, blogs and social networks - Facebook, mostly - are still what Americans spend the biggest chunk of their online time scouring.

Of the nearly 24 hours of time that Americans on average spent online during the month of June, 23 percent was on social networks and blogs, Nielsen found. That is up from 16 percent in the same month a year earlier.

By far the most visited social network was Facebook, which recently celebrated reaching half a billion active users worldwide. The site commanded 85 percent of the time Americans spent on social networks.

Games, meanwhile, accounted for more than 10 percent of Internet users' total time online in June, up from 9 percent last year. E-mail, on the other hand, counts for just 8 percent of Americans' Internet time, down from nearly 12 percent last June. That could reflect many Americans contacting friends through Facebook or phone text messages rather than traditional e-mail.

The most popular online games were from Electronic Arts Inc. Its Web games include "Tiger Woods Online" and casual games played on Facebook.

It was not always clear whether a game people played on Facebook counted toward the online games or the social networks category. Zynga's "Farmville," for example, is sometimes hosted on Zynga's servers and sometimes on Facebook's.

Explore further: Nielsen: People spending more time on social sites

0 shares

Related Stories

Broadband usage up

September 28, 2005

Two out of every five Americans have broadband access at home, according to a report by Nielsen/NetRatings.

Recommended for you

Cryptocurrency rivals snap at Bitcoin's heels

January 14, 2018

Bitcoin may be the most famous cryptocurrency but, despite a dizzying rise, it's not the most lucrative one and far from alone in a universe that counts 1,400 rivals, and counting.

Top takeaways from Consumers Electronics Show

January 13, 2018

The 2018 Consumer Electronics Show, which concluded Friday in Las Vegas, drew some 4,000 exhibitors from dozens of countries and more than 170,000 attendees, showcased some of the latest from the technology world.

Finnish firm detects new Intel security flaw

January 12, 2018

A new security flaw has been found in Intel hardware which could enable hackers to access corporate laptops remotely, Finnish cybersecurity specialist F-Secure said on Friday.

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.