Heart group backs video games in obesity campaign

May 17, 2010

(AP) -- Nintendo is partnering with the American Heart Association to promote its popular Wii gaming console.

The unlikely partnership Monday comes amid growing concern about obesity among kids who spend much of their time with television and video games.

But the AHA says it is giving the Wii its iconic heart branding because it will encourage sedentary Americans to take the first step toward . The comes with a controller that encourages people to physically move as they play.

AHA President Clyde Yancy says "We can keep beating the drum on traditional exercise and make small changes to the obesity epidemic, or we can try something that is really provocative and new."

Co. is donating $1.5 million to the AHA as part of the partnership.

Explore further: Global sales of Nintendo's Wii top 50 million

0 shares

Related Stories

Global sales of Nintendo's Wii top 50 million

March 26, 2009

(AP) -- Japanese game maker Nintendo Co. said Thursday global sales of its popular Wii video game console have topped 50 million since it went on sale worldwide in late 2006.

Wii video game carries doctor's warning

June 8, 2007

Too much time playing the Nintendo Wii video game system can give players an acute form of tennis elbow, a doctor in Barcelona, Spain, warns.

Nintendo's 'Revolution' becomes 'Wii'

April 27, 2006

Japan's Nintendo announced that its new gaming console -- known during development as "Revolution" -- will be called "Wii" and will be unveiled next month.

Nintendo launches dark Wii, expanded bundle in US

May 3, 2010

(AP) -- Nintendo Co. is trying to expand U.S. sales of the Wii by throwing in an extra game and its MotionPlus accessory for making the console's signature motion-sensing wand more precise. The company is also offering a ...

Nintendo cutting Wii price by $50 to $200 (Update)

September 24, 2009

(AP) -- Nintendo on Sunday will cut the price of its popular Wii console by $50, in a bid to broaden its appeal among potential new customers as it prepares to release the Wii Fit-Plus and New Super Mario Bros. games.

Nintendo, Google to release Wii 'web search' game

April 7, 2010

Japanese video game maker Nintendo said Wednesday it had jointly developed a Wii game with US Internet giant Google in which players compete to generate the most search engine results.

Recommended for you

A not-quite-random walk demystifies the algorithm

December 15, 2017

The algorithm is having a cultural moment. Originally a math and computer science term, algorithms are now used to account for everything from military drone strikes and financial market forecasts to Google search results.

US faces moment of truth on 'net neutrality'

December 14, 2017

The acrimonious battle over "net neutrality" in America comes to a head Thursday with a US agency set to vote to roll back rules enacted two years earlier aimed at preventing a "two-speed" internet.

FCC votes along party lines to end 'net neutrality' (Update)

December 14, 2017

The Federal Communications Commission repealed the Obama-era "net neutrality" rules Thursday, giving internet service providers like Verizon, Comcast and AT&T a free hand to slow or block websites and apps as they see fit ...

The wet road to fast and stable batteries

December 14, 2017

An international team of scientists—including several researchers from the U.S. Department of Energy's (DOE) Argonne National Laboratory—has discovered an anode battery material with superfast charging and stable operation ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.