PayPal to become a way to pay for Facebook ads

February 18, 2010

(AP) -- PayPal is extending its reach into Facebook.

The companies said Thursday that advertisers on the world's largest online social network will be able to use Inc.'s online payments business to buy ads. The service will roll out over the next couple of weeks.

Using PayPal instead of credit cards, PayPal says, would make life easier for small international companies to buy ads on .

In addition, Facebook users will be able to use to buy Facebook Credits. These credits let users buy virtual goods on the site, like gifts or items in games.

Research firm eMarketer estimates expects ad spending on Facebook to hit $605 million this year. This would be a 39 percent increase from 2009.

Explore further: PayPal opening doors to outside developers

0 shares

Related Stories

PayPal opening doors to outside developers

October 21, 2009

PayPal plans to throw open the doors of its software platform to enable outside developers to build innovative tools using the online financial transaction service.

EBay's PayPal envisions doubling in size by 2011

March 11, 2009

(AP) -- EBay Inc.'s name may conjure images of online auctions, but the company is hoping to turn attention to its second-largest business - PayPal - which it expects to blossom significantly in the next few years.

Recommended for you

New method analyzes corn kernel characteristics

November 17, 2017

An ear of corn averages about 800 kernels. A traditional field method to estimate the number of kernels on the ear is to manually count the number of rows and multiply by the number of kernels in one length of the ear. With ...

Optically tunable microwave antennas for 5G applications

November 16, 2017

Multiband tunable antennas are a critical part of many communication and radar systems. New research by engineers at the University of Bristol has shown significant advances in antennas by using optically induced plasmas ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.