DVD protector Macrovision changes name and purpose

July 16, 2009 By RYAN NAKASHIMA , AP Business Writer

(AP) -- Macrovision Solutions Corp., once a maker of copy-protection technology for DVDs, officially changed its name Thursday to Rovi Corp. to mark its transition into a provider of TV listings data and related services.

The change for the Santa Clara, Calif.-based company began in April 2008 when it purchased Gemstar-TV Guide International Inc. for about $2.3 billion in cash and stock.

It later sold TV Guide magazine and the TV Guide cable channel, but kept the listing service, which it licenses to cable and satellite TV providers in the U.S., Europe, Latin America and Japan.

The stock has been on a tear recently as Wall Street came to grips with the company's new strategy. Since the beginning of the year, shares are up 87 percent.

They rose 74 cents, or 3.1 percent, to $24.42 by midday Thursday.

The company wisely moved away from the declining market for its analog copy protection technology, which became outdated as people increasingly began buying digital TVs, said analyst Andy Hargreaves of Pacific Crest.

"They either had the option of bleeding it for cash before it died, or use the cash and invest in a business opportunity that had growth," said Hargreaves. "There's little doubt there's an opportunity to establish a better consumer experience in the guide world."

The company also announced Thursday it was launching a new guide that will allow access from TV sets to Internet services such as Slacker radio and YouTube videos. Rovi is also working with Blockbuster Inc. to provide on-demand videos.

The guide is to be embedded in some TVs starting next year, said Chief Executive Fred Amoroso.

As for "Rovi," the name connotes "motion, finding things, moving around," Amoroso said. "It's a verb. You can Google something. You can Rovi something."

©2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Explore further: Adobe extends Flash to TVs, Blu-ray players

Related Stories

DirecTV, Liberty Media detail spinoff plans

May 4, 2009

(AP) -- DirecTV Group Inc., the nation's largest satellite TV provider, said Monday it will be combined with the entertainment unit of Liberty Media Corp. and spun off into a separately traded company.

Recommended for you

Understanding dynamic stall at high speeds

December 18, 2018

When a bird in flight lands, it performs a rapid pitch-up maneuver during the perching process to keep from overshooting the branch or telephone wire. In aerodynamics, that action produces a complex phenomenon known as dynamic ...

Pushing lithium ion batteries to the next performance level

December 13, 2018

Conventional lithium ion batteries, such as those widely used in smartphones and notebooks, have reached performance limits. Materials chemist Freddy Kleitz from the Faculty of Chemistry of the University of Vienna and international ...

Uber filed paperwork for IPO: report

December 8, 2018

Ride-share company Uber quietly filed paperwork this week for its initial public offering, the Wall Street Journal reported late Friday.

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.