Computer games outgrow the stereotypes

March 9, 2007

UQ Business School academic Frank Alpert believes the stereotypical image of computer gamers is a long way wide of the mark.

“When they think about computer games or entertainment software, many people picture a teenage boy hunched over a console game and shooting, slashing, or punching whatever he meets on screen," Associate Professor Alpert said.

“In reality the entertainment software industry is quite diverse demographically.

“The average age of players is now thirtyish and some estimates suggest up to 43 per cent may be women.

“And the games are not all violent – according to the Entertainment Software Rating Board, only 17 per cent of all games sold in 2004 were classified ‘mature'.”

Dr Alpert said the best selling game franchise of all time was The Sims, a game that contained no violence at all.

“Most people are also unaware of just how big the industry is. A PricewaterhouseCoopers forecast in 2005 suggests worldwide sales of US$55 billion in 2008,” he said.

“To put that into perspective, opening-week sales of Microsoft's Halo 2 Xbox game in 2004 exceeded box office takings for Shrek 2, the biggest film of the year.”

Dr Alpert said Queensland was well placed to capture some of the economic benefits with several game design companies located in the state.

Recently published in the Asia Pacific Journal of Marketing and Logistics, Dr Alpert's paper is the first overview of the entertainment software industry from a marketing perspective.

Source: University of Queensland

Explore further: Amazon.com once sold only books; now the retail giant markets everything

Related Stories

Fans in focus at major E3 video game trade show

June 11, 2017

Video game giant Electronic Arts on Saturday courted fans with titles such as "Star Wars Battlefront" and snatched the spotlight ahead of a major industry trade show in Los Angeles.

Recommended for you

UN says world population will reach 9.8 billion in 2050

June 22, 2017

India's population is expected to surpass China's in about seven years and Nigeria is projected to overtake the United States and become the third most populous country in the world shortly before 2050, a U.N. report said ...

The story of music is the story of humans

June 20, 2017

How did music begin? Did our early ancestors first start by beating things together to create rhythm, or use their voices to sing? What types of instruments did they use? Has music always been important in human society, ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.