EarthLink expands seniors marketing drive

October 20, 2005

EarthLink has expanded a marketing push to attract senior citizens who are often at the wrong end of high-tech demographics.

EarthLink and the senior advocacy group AARP Thursday added its 14th high school campus to a program called GenerationLink, which enlists high school students to tutor seniors on the ins and outs of computers and the Internet.

Brooklyn's High School of the Arts will be equipped with EarthLink high-speed Internet access so that students can show 10 selected seniors how to log on, surf the Web and send e-mails.

"The Internet can connect seniors with family and friends, new resources and information, which encourages seniors to participate with others, develop skills and meet their ever-changing needs and interests," said AARP spokesman Ed Redfern.

The program is in place in 13 other schools in eight states and will expand to the District of Columbia next week. EarthLink hopes to eventually take GenerationLink nationwide.

Copyright 2005 by United Press International

Related Stories

Recommended for you

A new polymer raises the bar for lithium-sulfur batteries

January 18, 2018

Lithium-sulfur batteries are promising candidates for replacing common lithium-ion batteries in electric vehicles since they are cheaper, weigh less, and can store nearly double the energy for the same mass. However, lithium-sulfur ...

Meteoritic stardust unlocks timing of supernova dust formation

January 18, 2018

Dust is everywhere—not just in your attic or under your bed, but also in outer space. To astronomers, dust can be a nuisance by blocking the light of distant stars, or it can be a tool to study the history of our universe, ...

First look at pupil size in sleeping mice yields surprises

January 18, 2018

When people are awake, their pupils regularly change in size. Those changes are meaningful, reflecting shifting attention or vigilance, for example. Now, researchers reporting in Current Biology on January 18 have found in ...

New technique for finding life on Mars

January 18, 2018

Researchers demonstrate for the first time the potential of existing technology to directly detect and characterize life on Mars and other planets. The study, published in Frontiers in Microbiology, used miniaturized scientific ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.