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Marketing Science

Marketing Science is the premier journal focusing on empirical and theoretical quantitative research in marketing.

Publisher

INFORMS

Website

http://mktsci.journal.informs.org/

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The brain in the supermarket: Simple 'index strategy' helps consumers make choices

Mar 26, 2015

Artificial intelligence can improve sales by four times compared to some human employees

Sep 23, 2019

Ads communicate message in as little as tenth of a second, helped by color

Dec 10, 2014

Forget Moore's Law: Researchers define new ways to evaluate new technologies

Jan 25, 2013

Range of options, prices brings in the crowdfunding bucks

Feb 2, 2015

Study shows social welfare may fall in a more ethical market

Aug 25, 2014

Firms don't use controversial skimming/penetration strategies to price products

Mar 20, 2015

Brands, patents can protect firms from bankruptcy

Jun 19, 2015

Draining 401(k) accounts when changing jobs: The hidden time bomb undermining retirement savings

Jul 20, 2023

Customer experience matters more when economy is doing better, not worse

Sep 4, 2014
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