Marketing Science is the premier journal focusing on empirical and theoretical quantitative research in marketing.

Publisher
INFORMS
Website
http://mktsci.journal.informs.org/

Some content from Wikipedia, licensed under CC BY-SA

Consumers are searching online but not buying. Why?

Online marketers have seen the pattern: 95%-98% of online visitors search for something, but the search never converts into a purchase and they leave the site without buying. For marketers, this results in speculation and ...

The strange impact of the first consumer review

If you're about to buy something online and its only customer review is negative, you'd probably reconsider the purchase, right? It turns out a product's first review can have an outsized effect on the item's futureā€”it ...

page 1 from 10