Marketing Science is the premier journal focusing on empirical and theoretical quantitative research in marketing.


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Online grocery baskets less varied than in-store carts

Online grocery carts tend to include less variety and fewer fruits and vegetables than those in a trip to a brick-and-mortar supermarket—but online shoppers are less susceptible to unhealthy impulse buys, a new Cornell ...

'Keep it simple stupid'? Not if you're asking for help

The toughest sell in business isn't a sell at all, strictly speaking. Convincing others to donate valuable time or resources to your cause, without any tangible compensation, is the rarest and most prized of communications ...

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