Marketing Science is the premier journal focusing on empirical and theoretical quantitative research in marketing.

Publisher
INFORMS
Website
http://mktsci.journal.informs.org/

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'Keep it simple stupid'? Not if you're asking for help

The toughest sell in business isn't a sell at all, strictly speaking. Convincing others to donate valuable time or resources to your cause, without any tangible compensation, is the rarest and most prized of communications ...

How savvy shoppers undermined India's great cash swap

At 8:15 p.m. on November 8, 2016, India's Prime Minister Narendra Modi delivered a surprise address live on national television. He announced that, at midnight, all 500- and 1,000-rupee notes would cease to be legal tender. ...

When you buy at a discount online, are you really paying more?

A study published in a recent issue of INFORMS journal Marketing Science has found evidence of a questionable practice that tricks consumers into thinking they are getting a discount when they are actually paying more.

What goes into a retailer's decision to lower prices?

Holiday shoppers are finding that discounts among some of the items on their shopping lists are a little easier to find this year due to higher inventories at retailers and a slowing demand due to inflation and certain recessionary ...

Promoting cigarette brands in TV shows yields unexpected results

New research in the journal Marketing Science, conducted by researchers at the University of Chicago and University of Washington, finds a 10% increase in TV product placement for cigarettes increases sales by 2% for the ...

Study examines the impact of fake online reviews on sales

Can you really trust that online product review before you make a purchase decision? New research has found that the practice of faking online product reviews may be more pervasive than you think.

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