Marketing Science is the premier journal focusing on empirical and theoretical quantitative research in marketing.

Publisher
INFORMS
Website
http://mktsci.journal.informs.org/

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Rethink peak-season pricing in the presence of sharing economy

As hotels experience increased pressure from the growth of hosting sites such as Airbnb, new research from the Tepper School of Business proposes strategies for hotels to cope with the competition while suggesting that government ...

Does live tweeting while watching TV distract from the ads?

Researchers from the Kelley School of Business at Indiana University and at Goizueta Business School at Emory University published new research in the INFORMS journal Marketing Science which reveals that advertisers can see ...

How measurable is online advertising?

Researchers from Northwestern University and Facebook in March published new research in the INFORMS journal Marketing Science that sheds light on whether common approaches for online advertising measurement are as reliable ...

How reliable are search terms for SEO and SEM results?

With billions of dollars spent each year on search engine optimization (SEO) and search engine marketing (SEM), the power of search terms holds more value than ever. But more than a few digital marketing professionals have ...

Friends' influence helps telecom firms retain customers

Retaining customers is a central concern in many industries, including IT markets, where churn rates—the rate at which subscribers to a service discontinue their subscriptions—are high. For example, cell phone companies ...

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