Marketing Science is the premier journal focusing on empirical and theoretical quantitative research in marketing.

Publisher
INFORMS
Website
http://mktsci.journal.informs.org/

Some content from Wikipedia, licensed under CC BY-SA

Research proves effects of company mergers on prices

Assistant Professor Umut Güler of Koç University College of Administrative Sciences and Economics and his colleagues (Kanishka Misra, Rady School of Management, University of California, San Diego and Vishal Singh, Stern ...

Consumers: Online restaurant reviews are not all equal

People searching online restaurant reviews give less value to those written on mobile devices than on other platforms, according to new research in the published journal Marketing Science.

page 1 from 9