The Journal of the Academy of Marketing Science (JAMS) is devoted to the study and improvement of marketing and serves as a vital link between scholarly research and practice by publishing research-based articles in the substantive domain of marketing.

Impact factor
3.410 (2013)

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How AI can boost service for vulnerable customers

Artificial intelligence has become the Swiss Army knife of the business world, a universal tool for increasing sales, optimizing efficiency, and interacting with customers. But new research from Texas McCombs explores another ...

Study shows record-breaking advertising expenses on films pay off

Films, video games, music releases—the entertainment industry is well known for its high spending on advertising. The marketing budget of blockbuster film Barbie was even greater than its total production costs. A new meta-analysis ...

Why flexible franchises win in financial markets

If you've stayed at a brand-name hotel or eaten at a fast food restaurant recently, it's more likely than not that you've supported a franchised company. Franchising is a distribution strategy where a larger company, the ...

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