The Journal of the Academy of Marketing Science (JAMS) is devoted to the study and improvement of marketing and serves as a vital link between scholarly research and practice by publishing research-based articles in the substantive domain of marketing.

Publisher
Springer
Website
http://www.springer.com/business+%26+management/journal/11747
Impact factor
3.410 (2013)

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Research shows there's a gold standard for tipping

Consumers equate gold with status and luxury—and it turns out seeing the color makes them more generous tippers, according to new research from University of Dayton Assistant Professor of Marketing Na Young Lee.

Study explores what really makes a movie successful

At more than $20 for a Saturday night movie ticket moviegoers don't want to pick a dud. Now, new research on movie marketing reveals how to pick a winner – both for customers and movie makers.