The Journal of the Academy of Marketing Science (JAMS) is devoted to the study and improvement of marketing and serves as a vital link between scholarly research and practice by publishing research-based articles in the substantive domain of marketing.

Publisher
Springer
Website
http://www.springer.com/business+%26+management/journal/11747
Impact factor
3.410 (2013)

Some content from Wikipedia, licensed under CC BY-SA

Product proliferation may not work for certain products

Companies that manufacture or sell products are often constrained by the amount of resources they can dedicate to one product. Many companies enact a strategy known as product proliferation, where one product is given many ...

Selling something? Tap into consumer arrogance

Deny it you might, but even modest consumers brag about their purchases every once in a while. But can marketers leverage our tendency to brag about our buys to market products or services more successfully?

page 1 from 2