Pairs of dominant retailers in direct competition - Macy's and Gimbel's, Saks and Bloomingdale's, Dick's and Sports Authority - are always trying to find an edge over their rival. Money back guarantees, or MBGs, and personalized ...
Economics & Business
Feb 10, 2017
0
5
The ubiquitous music heard across shopping centres, clothing stores, supermarkets, coffee shops and bars is widely thought to have positive effects on customer mood and behaviour, however a new study has found this may not ...
Social Sciences
Jan 20, 2017
1
8
People use different criteria when they're searching for a gift than when they are buying for themselves. New research identifies the cues that encourage purchases in each situation.
Economics & Business
Nov 14, 2016
0
7
The aesthetics of food packaging is geared to the assumptions people make about the product within. This research study makes clear that the color of packaging is an important, but tricky, element.
Other
Nov 4, 2016
0
6
Anybody who's taken a teen to shop at Abercrombie & Fitch or Hollister is well aware of the scents and songs piped in to create an environment conducive to consumption and to help define their brands. Now researchers have ...
Social Sciences
Nov 3, 2016
0
10
It may be counterintuitive, but the more positive online reviews a product gets may actually lead to a net negative profit for the retailer. That's the conclusion of new research by a team of marketing experts from a Dutch ...
Economics & Business
Aug 2, 2016
1
5
Instilling trust among first-time customers has been a problem for online retailers since the dawn of e-commerce. Now research shows that sometimes the simplest of fixes can reassure would-be buyers.
Economics & Business
Aug 2, 2016
0
4
In a perfect grocery-shopping world, the supermarket where you usually shop would have an online presence that perfectly mirrored its bricks-and-mortar store, with the same selection of products and a minimal online-offline ...
Economics & Business
Aug 1, 2016
0
5
Before online shopping, if a store didn't carry the item you wanted it could take days or weeks to get it, if the store would even make a special order. That was then. Now, there's no reason for retailers not to take advantage ...
Economics & Business
Aug 1, 2016
0
4
A meta-analysis of retail return policies led by a University of Texas at Arlington College of Business professor may lead businesses to modify their policies to increase sales and reduce returns.
Economics & Business
Jun 20, 2016
0
10
