Established in 1936, Journal of Marketing has been the recognized leader in its field for more than seven decades. JM is positioned as the premier, broad-based, scholarly journal of the marketing discipline that focuses on substantive issues in marketing and marketing management.

Publisher
American Marketing Association
Website
http://www.marketingpower.com/aboutama/pages/ama%20publications/ama%20journals/journal%20of%20marketing/journalofmarketing.aspx

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Study unveils both pretty and ugly faces win at social selling

The COVID-19 pandemic has boosted e-commerce around the globe, including the consumer to consumer (C2C) markets on platforms such as social media. Interestingly, scholars from Lingnan University (LU) in Hong Kong have found ...

How anxiety—and hope—can drive new product adoption

Researchers from University of New South Wales, University of Southern California, and Imperial College London published a new paper in the Journal of Marketing that analyzes how varying levels of hope and anxiety about outcomes ...

The costs and benefits of addressing customer complaints

Researchers from Michigan State University, University of South Florida, St. John's University, and American Customer Satisfaction Index (ACSI) published a new paper that analyzes relationships between customer complaints, ...

Make the best of bad reviews by leveraging consumer empathy

Researchers from Nanyang Technical University, University of Washington, and University of British Columbia published a new paper in the Journal of Marketing that examines "unfair" negative reviews and demonstrates that they ...

Carbon footprinting and pricing under climate concerns

Researchers from Esade, University of St. Gallen, HEC Paris, and Columbia University published a new paper in the Journal of Marketing that explores the conundrum faced by firms that want to reduce their impact on the climate: ...

The three strategic priorities of marketing excellence

Researchers from University of Mannheim and University of Texas—Austin published a new paper in the Journal of Marketing that examines the nature and effectiveness of marketing excellence as a business strategy. The study ...

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