Established in 1936, Journal of Marketing has been the recognized leader in its field for more than seven decades. JM is positioned as the premier, broad-based, scholarly journal of the marketing discipline that focuses on substantive issues in marketing and marketing management.

Publisher
American Marketing Association
Website
http://www.marketingpower.com/aboutama/pages/ama%20publications/ama%20journals/journal%20of%20marketing/journalofmarketing.aspx

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Can encroachment benefit hotel franchisees?

Researchers from University of Texas at Dallas and Emory University published a new paper in the Journal of Marketing that examines the issue of encroachment in the hotel industry.

When to release free and paid apps for maximal revenue

Researchers from Tulane University and University of Maryland published a new paper in the Journal of Marketing that examines the dynamic interplay between free and paid versions of an app over its lifetime and suggests a ...

What consumers mean when they say your products are authentic

Researchers from University of Southern California, Bocconi University, and Vrije Universitei Amsterdam published a new paper in the Journal of Marketing that explains the six types of judgements consumers make when determining ...

When algorithms go bad: How consumers respond

Researchers from University of Texas-Austin and Copenhagen Business School published a new paper in the Journal of Marketing that offers actionable guidance to managers on the deployment of algorithms in marketing contexts.

Three ways to improve scholarly writing to get more citations

Researchers from University of Arizona and University of Utah published a new paper in the Journal of Marketing that examines why most scholarly research is misinterpreted by the public or never escapes the ivory tower and ...

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