Established in 1936, Journal of Marketing has been the recognized leader in its field for more than seven decades. JM is positioned as the premier, broad-based, scholarly journal of the marketing discipline that focuses on substantive issues in marketing and marketing management.
Researchers from University of St. Gallen and Columbia Business School published a new Journal of Marketing article that examines how the perceived meaning of manual labor can help predict the adoption of autonomous products.
Economics & Business
Jun 7, 2023
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8
Researchers from University of Connecticut, Texas A&M University, University of Colorado at Boulder, and University of Florida published a new Journal of Marketing article that examines whether price promotions on some products ...
Economics & Business
May 31, 2023
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1
Researchers from University of International Business and Economics, University of Groningen, University of Cologne, and University of Chinese Academy of Sciences published a new Journal of Marketing article that examines ...
Economics & Business
May 10, 2023
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2
Researchers from Duke University, University of Notre Dame, and Microsoft published a new Journal of Marketing article that examines using "true normal prices" during a sale as a way to reduce deceptive pricing tricks.
Economics & Business
May 3, 2023
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1
Researchers from NC State University and Texas A&M University published a new Journal of Marketing article that examines membership fee shipping programs and the effect on consumers' purchase behaviors and company net revenue.
Economics & Business
Apr 12, 2023
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2
Researchers from Kedge Business School, University College Dublin, University of Bath, and University of Texas at Austin published a new Journal of Marketing article that examines how the socialization of researchers—especially ...
Social Sciences
Apr 4, 2023
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0
Researchers from Frankfurt School of Finance and Management published a new Journal of Marketing article that examines the role of syntactic surprise in formulating effective written messages.
Social Sciences
Mar 29, 2023
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1
Researchers from University of Pennsylvania, University or Maryland, and Emory University published a new Journal of Marketing article that examines how and why the language used in content engages readers.
Social Sciences
Mar 22, 2023
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11
Researchers from University of North Carolina at Chapel Hill and University of Amsterdam have conducted a new study that examines how sugar reduction strategies affect new product sales. The article, published in the Journal ...
Economics & Business
Mar 15, 2023
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3
Researchers from Fudan University, China Europe International Business School, and Peking University published a new Journal of Marketing article that examines how marketers can use different messaging to persuade individuals ...
Social Sciences
Mar 8, 2023
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