Established in 1936, Journal of Marketing has been the recognized leader in its field for more than seven decades. JM is positioned as the premier, broad-based, scholarly journal of the marketing discipline that focuses on substantive issues in marketing and marketing management.

Publisher
American Marketing Association
Website
http://www.marketingpower.com/aboutama/pages/ama%20publications/ama%20journals/journal%20of%20marketing/journalofmarketing.aspx

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Awareness of product transformation increases recycling

A plastic bottle becomes a jacket, an aluminum can a bicycle. When consumers are reminded of the products that their recyclables can be turned into they are more likely to recycle, according to researchers at Penn State and ...

The common wisdom about marketing cocreated innovations is wrong

Researchers from the University of Hong Kong, University of Tennessee, University of British Columbia, and Arizona State University published a new paper in the Journal of Marketing that seeks the optimal strategy for communicating ...

The hidden secrets of creating a viral YouTube ad

Researchers from the University of Southern California, University of Houston, and Uber Technologies, Inc. published a new paper in the Journal of Marketing, which finds that in order to create viral ads, brands should arouse ...

Why sports fans find this brand violation a game winner

Researchers from University of Oregon and Zayed University (UAE) published a new paper in the Journal of Marketing, which finds that sports fans exhibit more favorable attitudes towards sponsors who adopt the team colors, ...

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