Established in 1936, Journal of Marketing has been the recognized leader in its field for more than seven decades. JM is positioned as the premier, broad-based, scholarly journal of the marketing discipline that focuses on substantive issues in marketing and marketing management.

Publisher
American Marketing Association
Website
http://www.marketingpower.com/aboutama/pages/ama%20publications/ama%20journals/journal%20of%20marketing/journalofmarketing.aspx

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How to win more B2B contracts with effective e-sales

Researchers from the University of Nebraska, University of Missouri, and Case Western Reserve University published a new paper in the Journal of Marketing that analyzes B2B e-negotiation communications in order to provide ...

Branding in a hyperconnected world

Researchers from the University of Pittsburgh, Texas A&M, UNC-Chapel Hill, University of Wisconsin, and Columbia University published a new paper in the Journal of Marketing that examines the changing role and management ...

How successful are retailer-themed super saver events?

Researchers from the University of Amsterdam and Tilburg University published a new paper in the Journal of Marketing that assesses Retailer-Themed Super Saver Events and the effects they have on consumers.

Boosting the impact of consumer research in the world

Researchers from the University of Southern California, Columbia, London Business School, George Washington University, University of Colorado-Boulder, and University of California Irvine published a provocative new paper ...

How to boost sales of fair trade and sustainable goods

A researcher from Georgetown University published a new paper in the Journal of Marketing, which examines how consumers approach sustainable buying decision making with on-demand production, where they are given power early ...

The rise of deal collectives that punish profits

Researchers from the University of San Diego and University of Arizona published a new paper in the Journal of Marketing, which examines the rise of deal collectives that exploit ill-designed deals that give away more than ...

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