Big box retailers may have had the secret to combatting online retailers all along: instant gratification. A new study from Columbia Business School that is published in the Journal of Consumer Research warns that the positive ...
Social Sciences
Nov 26, 2013
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Finding the perfect gift for that special someone is never easy and the challenge gets even harder during the holiday season. According to a new study in the Journal of Consumer Research, consumers shopping for more than ...
Social Sciences
Dec 10, 2013
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When shopping online, we often have the option of clicking on additional product photos taken from different angles or showing additional features. According to a new study in the Journal of Consumer Research, looking at ...
Economics & Business
May 21, 2014
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Consumers generally prefer having more options when choosing among products but not when making choices involving the distant future, according to a new study in the Journal of Consumer Research.
Social Sciences
Jun 19, 2012
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The Beatles famously sang, "Money can't buy me love," but married couples who manage their finances together may love each other longer, according to research from the Indiana University Kelley School of Business.
Social Sciences
May 4, 2023
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11
Have you ever received a request for help and wondered how deserving the recipients are of your donation? This way of thinking may seem inconsistent with your moral values, especially if you consider yourself an otherwise ...
Social Sciences
Jul 22, 2014
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Wharton marketing professor Wendy De La Rosa was enjoying dinner with family when her cousin started raving about a new arrangement with his employer that allows him to access his wages each day through an app, rather than ...
Economics & Business
Jun 23, 2022
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After a traumatic experience, the details we remember surrounding the event are sometimes foggy. According to a new study in the Journal of Consumer Research, consumers remember the least when they feel the most threatened.
Social Sciences
Dec 10, 2013
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During the current pandemic, panicked overbuying of products such as toilet paper, cleaning products and similar items often has led to limited options for consumers and empty store shelves. What's often left are generic ...
Economics & Business
May 13, 2020
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Consumers may embrace products linked to a social identity such as gender or university affiliation when that identity is threatened by negative information, according to a new study in the Journal of Consumer Research.
Social Sciences
Jun 19, 2012
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