The Journal of Consumer Research publishes scholarly research that covers empirical, theoretical, and methodological aspects of research on consumer behavior, spanning a broad range of fields including psychology, marketing, sociology, economics, anthropology, and communications. It is published by the University of Chicago Press.
From wearing a suit to a wedding to donning a tie for a job interview, American society has established unspoken rules for dress codes and proper etiquette. But there's always that one guy who wears the bright socks or the ...
Social Sciences
Feb 11, 2014
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0
Whether they're getting a new shirt, a new computer, or taking a trip, people derive less "purchase happiness" from buying things when they feel financial stress, research from Duke University's Fuqua School of Business shows.
Social Sciences
Feb 28, 2022
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75
Holiday shoppers, take note. Marketing and psychology researchers have found that in gift giving, bundling together an expensive "big" gift and a smaller "stocking stuffer" reduces the perceived value of the overall package ...
Social Sciences
Dec 12, 2011
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0
Does hearing about a company's charitable donations raise your opinion of their products? According to a new study in the Journal of Consumer Research, corporate social responsibility leads consumers to believe products are ...
Economics & Business
Mar 31, 2015
0
20
If you're seeking investments through online marketing or crowd-funding websites, be sure to smile in your profile photo or your post. But maybe not too big.
Social Sciences
Jan 24, 2017
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143
When purchasing items online, reading customer reviews is a convenient way to get a real-world account of other people's opinions of the product. According to a new study in the Journal of Consumer Research, negative reviews ...
Social Sciences
Apr 15, 2014
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0
Certain emotions are heightened when we view ourselves from a first-person perspective, while others amplify when we observe ourselves from the outside, according to a new study in the Journal of Consumer Research.
Social Sciences
Nov 15, 2011
0
0
According to a new study in the Journal of Consumer Research, black-and-white advertising gets consumers to focus on basic product features while color advertising can influence consumers to pay more for products with unnecessary ...
Social Sciences
Jan 21, 2015
0
26
In tough economic times, parents financially favor daughters over sons, according to researchers at the Carlson School of Management and Rutgers Business School. Their study, forthcoming in the Journal of Consumer Research, ...
Social Sciences
Jun 29, 2015
13
78
If you're trying to sell a new brand of cereal, teaming up with Kellogg's or General Mills would seem like a really great idea. However, a new study in the Journal of Consumer Research shows that partnering with established ...
Economics & Business
Mar 4, 2015
0
23
