Whether it is marketing a tea to sharpen thinking, or sheets that promote sounder sleep, the $10 billion self-help industry has always attracted consumers with products that promise to improve aspects of their bodies and ...
Social Sciences
Apr 28, 2022
0
5
Donations of both time and money are key to the success of nonprofit organizations such as charities and political groups. And although nonprofits typically favor receiving financial gifts, past research has found that donors' ...
Social Sciences
Mar 16, 2022
0
3
Whether they're getting a new shirt, a new computer, or taking a trip, people derive less "purchase happiness" from buying things when they feel financial stress, research from Duke University's Fuqua School of Business shows.
Social Sciences
Feb 28, 2022
0
75
Bicultural consumers such as Asian Americans or Hispanic Americans are the fastest growing demographic in the U.S., and one of the challenges marketers face is how to build brands that resonate with consumers who have assimilated ...
Economics & Business
Dec 1, 2021
0
19
Techniques used by online microfinance platforms to spur user involvement could be useful in helping organizations to persuade people to behave in ways that benefit both society and environment.
Economics & Business
Nov 1, 2021
0
6
Consumers perceive diverse organizations to be moral organizations, new research indicates, and the perception can affect consumer behavior.
Social Sciences
Oct 7, 2021
0
8
Setting a price just below a round number ($39.99 instead of $40) may lead consumers into thinking a product is less expensive than it really is—but it can sometimes backfire on sellers, a new study shows.
Economics & Business
Aug 26, 2021
0
177
Researchers from University of Arizona and University of Utah published a new paper in the Journal of Marketing that examines why most scholarly research is misinterpreted by the public or never escapes the ivory tower and ...
Economics & Business
May 1, 2021
1
29
When faced with job losses, a sudden drop in income, or other stormy economic conditions, consumers will likely need to shift their purchasing priorities and preferences. Those changed preferences outlast the contraction ...
Social Sciences
Apr 29, 2021
0
4
Compact logos can encourage favorable brand evaluations by signaling product safety, according to a new study by researchers at Boston College's Carroll School of Management and Indian Institute of Management Udaipur, who ...
Economics & Business
Apr 6, 2021
1
4
