Consider the case of the adult student attending night school to earn a degree that will result in a better job with higher pay. From sacrificing time with friends and family to missing a relaxing evening watching TV, this ...
Social Sciences
Jun 25, 2014
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From hanging up our coats to organizing our bookshelves and kitchen cupboards, some people keep their homes tidy and others seem to live in complete chaos. According to a new study in the Journal of Consumer Research, understanding ...
Social Sciences
Jun 25, 2014
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In a materialistic culture, saving money is a challenge many of us face long before our retirement years. While many people think education, upbringing, and self-control are major contributors to a person's savings habits, ...
Social Sciences
Jun 25, 2014
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For many people, the idea of purchasing a luxury product in a high-end boutique comes with the stigma of snobbery and rude salesclerks. But when they are rejected in real life, a new study in the Journal of Consumer Research ...
Social Sciences
Jun 25, 2014
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Have you ever wondered what it would be like to see the ocean from a private balcony at a luxury resort? Self-imagery is a powerful marketing tactic and many ads use pictures that help you see yourself using a product or ...
Social Sciences
Jun 25, 2014
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When it comes to The American Dream, freedom of choice is a central value for entrepreneurs. According to a new study in the Journal of Consumer Research, when a person's choices are limited due to rejection and discrimination, ...
Social Sciences
Jun 25, 2014
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When it comes to asking a stranger for help, being young, pretty, and the opposite sex greatly improve your odds. But when it comes to children suffering from the likes of natural disaster, poverty, or homelessness, a new ...
Social Sciences
Jun 25, 2014
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When professional athletes are found to be using performance-enhancing drugs, many people consider this an unfair advantage and say they are cheating. But when another person uses the same drug to overcome a disease or behavioral ...
Social Sciences
Jun 25, 2014
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(Phys.org)—In a forthcoming Journal of Consumer Research article, Penn State Smeal College of Business' Karen Winterich, assistant professor of marketing, and coauthor Yinlong Zhang of the University of Texas-San Antonio ...
Social Sciences
Jun 23, 2014
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A disheartening new study from researchers at Utah State University, BYU and Rutgers University reveals that discrimination is still tainting the American Dream for minorities.
Social Sciences
May 29, 2014
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