Loyal consumers can earn benefits such as frequent flyer miles or free nights at hotels when they participate in rewards programs. Loyalty, of course, doesn't increase the odds of winning random prizes or receiving random ...
Social Sciences
Sep 16, 2014
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Many experiences rarely seem to last the right amount of time. Vacations feel too short, meetings seem too long, and bad dates never seem to end. A new study in the Journal of Consumer Research finds that simply categorizing ...
Social Sciences
Sep 16, 2014
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Consumers are willing to spend thousands of dollars for luxury brand watches such as Rolex and Cartier because they are synonymous with high quality. But does this mean that inexpensive watches made by low-cost rivals must ...
Social Sciences
Sep 16, 2014
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Do you feel sadder watching a documentary about war or a drama about a young person dying of cancer? According to a new study in the Journal of Consumer Research, consumers mistakenly believe they will have stronger emotional ...
Social Sciences
Aug 26, 2014
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You've probably seen – or even participated in – promotional contests offered by retailers in which they say "no purchase required to win."
Social Sciences
Aug 26, 2014
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From doing yard work to finishing up the last few classes required for a college degree, consumers struggle to get things done. According to a new study in the Journal of Consumer Research, the way consumers think about deadlines ...
Social Sciences
Aug 26, 2014
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Are environmental and social problems such as global warming and poverty the result of inadequate governmental regulations or does the burden fall on our failure as consumers to make better consumption choices? According ...
Social Sciences
Aug 26, 2014
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Ask any parent raising kids in today's fast-paced society and chances are they would agree that there are only so many hours in the day. Recognizing a need for help, many businesses now offer traditional caregiving services ...
Social Sciences
Aug 26, 2014
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As their moral perspectives change, disillusioned churchgoers find it increasingly difficult to remain associated with their church, yet many also find it difficult to leave. According to a new study in the Journal of Consumer ...
Social Sciences
Aug 26, 2014
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A Fortune 500 company is redesigning a popular product using materials that are friendlier to the environment. How will consumers respond to the newly redesigned, "greener" product? According to a new study in the Journal ...
Social Sciences
Aug 26, 2014
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