Say you are out clothes shopping and you spot something that brings you back to a special time from your childhood when you were surrounded by friends and family. Suddenly, you find yourself purchasing an expensive shirt ...
Social Sciences
Jul 22, 2014
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Graduating from college is an important life event often attributed to being smart and working hard. Many people celebrate this milestone achievement by buying themselves an expensive gift or taking a dream vacation. A new ...
Social Sciences
Jul 22, 2014
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Stuck in traffic? On hold for what seems like an eternity? Consumers often face situations that undermine their feelings of control. According to a new study in the Journal of Consumer Research, when a person's sense of control ...
Social Sciences
Jul 22, 2014
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Television commercials for luxury vehicles pack a lot in their 30-second running times: the camera offers quick shots of the soft leather upholstery, the shiny colors, the state-of-the-art entertainment system, and the four-wheel ...
Social Sciences
Jul 22, 2014
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Have you ever received a request for help and wondered how deserving the recipients are of your donation? This way of thinking may seem inconsistent with your moral values, especially if you consider yourself an otherwise ...
Social Sciences
Jul 22, 2014
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Have you found yourself at a fancy restaurant trying to impress new friends or in a foreign country and unsure of what to order? Not wanting to appear foolish, you just go along with everyone else. According to a new study ...
Social Sciences
Jul 22, 2014
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Sometimes finding the best bang for your buck feels like a wild goose chase. It's hard to know which stores offer the best prices at any given time. According to a new study in the Journal of Consumer Research, when trying ...
Economics & Business
Jul 22, 2014
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It's the last day of the month and your paycheck arrives tomorrow. You buy a new pair of shoes but have a nagging feeling your money could have been better spent. According to a new study in the Journal of Consumer Research, ...
Social Sciences
Jul 22, 2014
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Imagine that you have a cup of coffee and sit down to read People magazine. How long do you think the energy boost will last before you reach for another cup? Would you need more caffeine if you tried to read War and Peace? ...
Social Sciences
Jul 22, 2014
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Activities like dieting, saving money, and studying require goal setting and self-control. But even the most disciplined person falls prey to temptation every once in a while. According to a new study in the Journal of Consumer ...
Social Sciences
Jun 25, 2014
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