Price awareness can be a buzzkill

Most people who buy a new car, electronic device or music album online want to enjoy the purchase as long as possible, but researchers have discovered something that decreases our satisfaction more quickly.

Using customer names pays off – unless you get it wrong

Personalizing products and services is becoming more prevalent. Coffee shops, such as Starbucks, put customers' names on beverage cups, flight attendants address first-class fliers by name and direct mail, such as catalogs, ...

A recipe for friendship: Similar food

How do you build rapport with a new employer or someone on a first date? It turns out that there may be a simple strategy that's often overlooked: eat the same food as your companion.

How to boost online ratings

Have you ever wondered how to get your customers to write more positive reviews? Wait a while before you ask for feedback about a service or product.

Study reveals best ways to use analogies in marketing

They watched, waiting for the instant the test subject smiled.  University of Delaware marketing professor Michal Herzenstein and her research assistant knew what a smile meant. It was the "aha!" moment. It meant the subject ...

Exposure to American Indian mascots activates stereotypes

Ethnic brand imagery, including American Indian mascots, can strengthen stereotypes, causing detrimental societal consequences, according to a newly published study conducted by a University of Montana researcher.

Running out of money linked to fear of death

Roughly 52 percent of American households will not have enough retirement income to maintain their standard of living if they retire at 65.

Boost fundraising with something simple: Sandpaper

Not getting enough charitable donations? Try having people to touch sandpaper before you ask for money. A new study shows that touching rough surfaces triggers the emotion of empathy, which motivates people to donate to non-profit ...

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