The Journal of Consumer Psychology is devoted to psychological perspectives on the study of the consumer. It publishes articles that contribute both theoretically and empirically to an understanding of psychological processes underlying consumers' thoughts, feelings, decisions, and behaviors.

Publisher
Elsevier
Website
http://www.journals.elsevier.com/journal-of-consumer-psychology/

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The truth about misinformation

In today's fast-paced digital age, information can become outdated rapidly and people must constantly update their memories. But changing our previous understanding of the news we hear or the products we use isn't always ...

The danger of great gift expectations

In the coming months, the pressure to find gifts for loved ones, co-workers and other acquaintances will mount for many people as the holidays approach, and these purchases can add up quickly. Last year, U.S. adults projected ...

The financial benefits of being bilingual

Financial transactions between people who speak different native languages are more common than ever with more than one in five Americans speaking a language other than English at home. But finding a price that buyers and ...

Cold temperatures linked to high status

For decades, luxury retailers around the world have conveyed the message that cold temperatures are a sign of status with descriptions like "icy steel Swiss watches," "cool silk scarves" and "icy bling." But researchers have ...

Is your favorite brand authentic?

In the modern media world, consumers are constantly bombarded with advertisements claiming that products are "luxury," "European," created with "old-world traditions and craftsmanship" and more, but how do people know if ...

When cash is your enemy

Researchers have known for years that parting from cash can be a psychologically painful experience for many people—much more so than spending money with a credit or debit card. The emotional discomfort is significant enough ...

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