The Journal of Consumer Psychology is devoted to psychological perspectives on the study of the consumer. It publishes articles that contribute both theoretically and empirically to an understanding of psychological processes underlying consumers' thoughts, feelings, decisions, and behaviors.
Using visualization as motivation is a common technique for achieving goals, but consumers who are pursuing health goals such as eating healthy or losing weight should use caution when using perspective-based visualizations, ...
Economics & Business
Apr 04, 2019
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4
Researchers have known for years that parting from cash can be a psychologically painful experience for many people—much more so than spending money with a credit or debit card. The emotional discomfort is significant enough ...
Economics & Business
Apr 01, 2019
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4
Have you ever worried that people would judge you for buying a certain brand or frequenting a certain store, and tried to keep this information secret?
Social Sciences
Dec 21, 2018
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2
Have you ever felt the urge to increase the variety in your purchases at the grocery store or the mall rather than sticking to your usual favorite foods or brands?
Social Sciences
Nov 21, 2018
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Americans hear a lot about consumerism and materialism. But most either think it applies to others or succumb to the notion that there's no way around it, given our culture and the pervasive influence of the market, which ...
Social Sciences
Nov 13, 2018
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7
People rely on financial managers, doctors and lawyers to be as objective as possible when making decisions about investments, health and legal issues, but findings from a new study suggest that an unexpected factor could ...
Social Sciences
Apr 16, 2018
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Everyone loves a bargain, but new research suggests some employees may be getting short-changed when it comes to how consumers perceive them when they are price-conscious.
Economics & Business
Dec 21, 2017
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10
If it feels like holiday shopping brings out the worst in people—you might be right.
Social Sciences
Dec 04, 2017
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3
While many people consider themselves generally moral and honest, even the most upstanding citizens will likely become willing to lie, cheat and steal under certain circumstances, according to evidence from a new study in ...
Economics & Business
Nov 30, 2017
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8
While it may seem like a given that people judge others by the brand of clothes they wear, the cars they drive and electronic gadgets they use, new research suggests that this may not be the case as often as we think.
Economics & Business
Sep 30, 2017
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7
