The Journal of Consumer Psychology is devoted to psychological perspectives on the study of the consumer. It publishes articles that contribute both theoretically and empirically to an understanding of psychological processes underlying consumers' thoughts, feelings, decisions, and behaviors.

Publisher
Elsevier
Website
http://www.journals.elsevier.com/journal-of-consumer-psychology/

Some content from Wikipedia, licensed under CC BY-SA

Cold temperatures linked to high status

For decades, luxury retailers around the world have conveyed the message that cold temperatures are a sign of status with descriptions like "icy steel Swiss watches," "cool silk scarves" and "icy bling." But researchers have ...

Is your favorite brand authentic?

In the modern media world, consumers are constantly bombarded with advertisements claiming that products are "luxury," "European," created with "old-world traditions and craftsmanship" and more, but how do people know if ...

When cash is your enemy

Researchers have known for years that parting from cash can be a psychologically painful experience for many people—much more so than spending money with a credit or debit card. The emotional discomfort is significant enough ...

When a brand is like a secret lover

Have you ever worried that people would judge you for buying a certain brand or frequenting a certain store, and tried to keep this information secret?

'Wise consumers' show the way to better living, professor finds

Americans hear a lot about consumerism and materialism. But most either think it applies to others or succumb to the notion that there's no way around it, given our culture and the pervasive influence of the market, which ...

Elevation in buildings can affect the decisions we make

People rely on financial managers, doctors and lawyers to be as objective as possible when making decisions about investments, health and legal issues, but findings from a new study suggest that an unexpected factor could ...

page 1 from 4