The Journal of Consumer Psychology is devoted to psychological perspectives on the study of the consumer. It publishes articles that contribute both theoretically and empirically to an understanding of psychological processes underlying consumers' thoughts, feelings, decisions, and behaviors.
People post 500 million tweets and 4 billion pieces of content on Facebook a day. What makes them do it?
Social Sciences
Jul 23, 2021
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Ike Silver, a Ph.D. candidate in the Wharton Marketing Doctoral Program, discusses his research on customer response to companies' social impact initiatives. The key lesson for companies? Don't wait.
Social Sciences
Jun 07, 2021
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Forget "meatless Mondays"—when most people feel guilty about eating meat, they don't eat less of it. They simply justify their choice by picking a meat dish that's prepared in a healthier way, according to new research ...
Social Sciences
May 04, 2021
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There are hard-to-please customers in almost every industry, with certain people being picky about which clothes, houses and even romantic partners they will consider.
Economics & Business
Apr 28, 2021
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The summer of 2020 was not the first time activists marched in the streets of major U.S. cities, expressing their outrage over high-profile episodes of police brutality and demanding an end to racial inequities. Nor was it ...
Social Sciences
Jan 15, 2021
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Millions of adults in the U.S. join online support groups to help them attain health goals, ranging from weight loss to smoking cessation. In their quest to make connections, members have a tendency to hide demographic differences, ...
Social Sciences
Oct 23, 2020
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3
They say appearances can be deceiving. In the case of gift giving, they might be right.
Economics & Business
Dec 17, 2019
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In today's fast-paced digital age, information can become outdated rapidly and people must constantly update their memories. But changing our previous understanding of the news we hear or the products we use isn't always ...
Social Sciences
Nov 04, 2019
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In the coming months, the pressure to find gifts for loved ones, co-workers and other acquaintances will mount for many people as the holidays approach, and these purchases can add up quickly. Last year, U.S. adults projected ...
Economics & Business
Oct 30, 2019
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Financial transactions between people who speak different native languages are more common than ever with more than one in five Americans speaking a language other than English at home. But finding a price that buyers and ...
Economics & Business
Oct 30, 2019
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