The Journal of Consumer Psychology is devoted to psychological perspectives on the study of the consumer. It publishes articles that contribute both theoretically and empirically to an understanding of psychological processes underlying consumers' thoughts, feelings, decisions, and behaviors.

Publisher
Elsevier
Website
http://www.journals.elsevier.com/journal-of-consumer-psychology/

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When cash is your enemy

Researchers have known for years that parting from cash can be a psychologically painful experience for many people—much more so than spending money with a credit or debit card. The emotional discomfort is significant enough ...

When a brand is like a secret lover

Have you ever worried that people would judge you for buying a certain brand or frequenting a certain store, and tried to keep this information secret?

'Wise consumers' show the way to better living, professor finds

Americans hear a lot about consumerism and materialism. But most either think it applies to others or succumb to the notion that there's no way around it, given our culture and the pervasive influence of the market, which ...

Elevation in buildings can affect the decisions we make

People rely on financial managers, doctors and lawyers to be as objective as possible when making decisions about investments, health and legal issues, but findings from a new study suggest that an unexpected factor could ...

When brands tempt us to lie, cheat and steal

While many people consider themselves generally moral and honest, even the most upstanding citizens will likely become willing to lie, cheat and steal under certain circumstances, according to evidence from a new study in ...

Who's judging you based on brand choices?

While it may seem like a given that people judge others by the brand of clothes they wear, the cars they drive and electronic gadgets they use, new research suggests that this may not be the case as often as we think.

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