The Journal of Consumer Psychology is devoted to psychological perspectives on the study of the consumer. It publishes articles that contribute both theoretically and empirically to an understanding of psychological processes underlying consumers' thoughts, feelings, decisions, and behaviors.
Most charities aren't tailoring their online fundraising strategies to the electronic device donors may use when deciding whether to click a "donate" button. That's what our marketing research team determined when we reviewed ...
Economics & Business
Jul 31, 2024
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23
The study found that as perceptions of income inequality increased, consumers value counterfeit luxury products for their "egalitarian value," a worth associated with the fake goods' perceived ability to restore equality ...
Social Sciences
Jul 23, 2024
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1
Oh, the joy of inflicting pain upon others. The Germans have a word for it: "schadenfreude," meaning "malicious pleasure." And tapping into its sentiment properly can, ironically, do a lot of good by raising money for charity.
Social Sciences
Jun 21, 2024
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0
The more stressed out people are about finances, the less likely they are to talk about money with their romantic partners, according to new research.
Social Sciences
Jun 18, 2024
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20
A local ice cream shop has decided to offer a featured flavor of the week. But instead of just choosing Rocky Road or Black Raspberry, management has elected to spin a wheel with all its flavors on it, and leave the choice ...
Economics & Business
May 30, 2024
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11
Actually, sometimes consumers don't want to talk to a real person when they're shopping online, a new study suggests. In fact, what they really want is a chatbot that makes it clear that it is not human at all.
Social Sciences
May 13, 2024
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2
Whether you're passionate about rescuing puppies, feeding hungry people, or helping victims of a natural disaster, you're considerably less likely to respond to a charity's appeal for help if you receive it on your smartphone.
Economics & Business
Mar 27, 2024
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1
The first day at a new school or in a new job can be exhilarating, but the awkward introductions and halting conversations when meeting new people often lead to stress and social anxiety.
Social Sciences
Oct 27, 2023
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1
Online grocery shopping has become more popular since the COVID-19 pandemic. Sales from online food retail in the United States are projected to grow from 9.5% of total food commerce in 2020 to 20.5% in 2026. Given this, ...
Social Sciences
Oct 2, 2023
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2
Just watched a rom-com on Netflix? Well, now there are "top picks" just like it in your queue, thanks to the streaming service's matching system.
Social Sciences
Aug 21, 2023
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1
