The Journal of Consumer Psychology is devoted to psychological perspectives on the study of the consumer. It publishes articles that contribute both theoretically and empirically to an understanding of psychological processes underlying consumers' thoughts, feelings, decisions, and behaviors.


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Cross-selling can help retailers avoid lost revenue from returns

It's become easy to order items thanks to the miracles of online shopping. But it's not so simple on the retailer end, especially when more than 16% of those sales are later sent back. In the U.S., that adds up to a staggering ...

How intermittent feedback drives consumer impatience

Researchers from Fudan University's School of Management have published a new paper in the Journal of Consumer Psychology that provides original insights about the impact different types of feedback consumers have on consumers' ...

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