The Journal of Consumer Psychology is devoted to psychological perspectives on the study of the consumer. It publishes articles that contribute both theoretically and empirically to an understanding of psychological processes underlying consumers' thoughts, feelings, decisions, and behaviors.
If it feels like holiday shopping brings out the worst in people—you might be right.
While many people consider themselves generally moral and honest, even the most upstanding citizens will likely become willing to lie, cheat and steal under certain circumstances, according to evidence from a new study in ...
Published research and common knowledge suggest that embarrassment is something we experience only when we are around other people.
While it may seem like a given that people judge others by the brand of clothes they wear, the cars they drive and electronic gadgets they use, new research suggests that this may not be the case as often as we think.
Do you blush or avoid eye contact when you're standing in line to buy personal items? What about when you buy them online?
From "Got Milk?" to "What's in your wallet?" to "Are you a Mac or a PC?" promotional phrases consisting of a simple question have proven to be quite effective, but are they more effective than a simple statement? That depends. ...
Have you ever wondered how to get your customers to write more positive reviews? Wait a while before you ask for feedback about a service or product.
No one wants to knowingly buy products made with child labor or that harm the environment.
They watched, waiting for the instant the test subject smiled. University of Delaware marketing professor Michal Herzenstein and her research assistant knew what a smile meant. It was the "aha!" moment. It meant the subject ...
How do you build rapport with a new employer or someone on a first date? It turns out that there may be a simple strategy that's often overlooked: eat the same food as your companion.