The Journal of Business Research applies theory developed from business research to actual business situations. Recognizing the intricate relationships between the many areas of business activity, JBR examines a wide variety of business decisions, processes and activities within the actual business setting. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, marketing, risk and insurance and international business are evaluated on a regular basis. Published for executives, researchers and scholars alike, the Journal aids the application of empirical research to practical situations and theoretical findings to the reality of the business world.

Impact factor
1.872 (2011)

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How color in photos can make food look tastier

An appealing photo of a pizza or other menu item can help a restaurant increase sales—especially if the right filter is used, a new study suggests.

Personality traits influence whether we shop fair trade

New research from a Kingston University expert shows people with one of three personality traits are more likely to support the fair trade concept. The findings highlight the potential benefits of using personality-based ...

Factors that determine the success of crowdfunding campaigns

Not just the characteristics of a project, but also the city in which it will be implemented and the diversity of the rewards promised to supporters are the key factors that determine the success of a crowdfunding campaign ...

Deep discounts: The nemesis of bargain hunters

Researchers at St. Edward's University have found that frugal individuals are more likely than their spendthrift counterparts to give in to the allure of deep discounts, whether it is Tax-free weekend, Amazon Prime Day, a ...

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