The Journal of Business Research applies theory developed from business research to actual business situations. Recognizing the intricate relationships between the many areas of business activity, JBR examines a wide variety of business decisions, processes and activities within the actual business setting. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, marketing, risk and insurance and international business are evaluated on a regular basis. Published for executives, researchers and scholars alike, the Journal aids the application of empirical research to practical situations and theoretical findings to the reality of the business world.
Shoppers hoping to bag a bargain in the post-Christmas sales are much less likely to go through with their purchases if they are using phones and tablets to buy goods online.
If clipping coupons and bargain hunting gives you a thrill, there's a good chance that at least one of your parents had the same enthusiasm. A Rutgers University-Camden marketing expert says "deal proneness" is a trait passed ...
Advertising messages outlining social consequences of problem gambling tend to be more effective than those that show the loss of material possessions or money, says a new report from the University of Melbourne.
Sports betting is becoming a normal social group practice but could potentially lead to peer pressure and risky gambling behaviour.
New research is the first to establish the darker side of being devoted to your favourite brand.
Like doctors diagnosing an ailment, University of Akron marketing researchers have peeked into consumers' brains to understand why some ads ring up quick sales while others don't.
With the "creative class" on the rise, many businesses are trying to capitalize on imagination and innovation. But when it comes to creative juices, some societies have a faster flow than others. That's because, as new research ...
It's laundry day and the only clean T-shirt sports the big logo of a brand that used to be trendy but is only embarrassing now. What can you do? Wait until the tumble dryer has finished and be too late for the date or just ...
People buying fake 'luxury brand' goods experience a range of psychological motivations - including the 'thrill of the hunt' - new research has shown.
Left wingers are twice as likely to punish companies which aggressively avoid tax, according to a new study from Queen Mary University of London (QMUL).