The International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners. Building on a great tradition of global marketing scholarship, IJRM aims to contribute substantially to the field of marketing research by providing a high-quality medium for the dissemination of new marketing knowledge and methods. Among IJRM's targeted audience are marketing scholars, practitioners (e.g., marketing research and consulting professionals) and other interested groups and individuals.

Website
http://www.journals.elsevier.com/international-journal-of-research-in-marketing/
Impact factor
1.662 (2011)

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Why experiences are better gifts for older children

What should we get for our kids this holiday? As children get older, giving them something they can experience (live through) instead of material things makes them happier, according to new research led by Lan Nguyen Chaplin, ...

When managing a company, less is more

No company has the exact same marketing strategy when it comes to managing its suite of products and brands, but a team of researchers led by Michigan State University faculty is the first to identify universal strategies ...

Do minorities prefer ads with white people?

The marketplace is becoming more inclusive than ever. Today, advertisements that include models from ethnic minorities are commonplace. That wasn't the norm a few decades ago.

What's the best time to launch a video game?

The video game industry is a massive one, with some $93 billion in annual sales. Budgets for major titles rival those for major motion pictures. This fall's 800-pound gorillas include Halo 5 and Star Wars Battlefront. But ...

What sounds make us feel safe in public?

Rationally speaking, most people know that random, violent crime is rare. But that doesn't keep them from getting the creeps when they walk through a parking structure or other public place that's not well-lit or crowded.

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