Frontiers in Psychology is an open access journal that aims at publishing the best research across the entire field of psychology. Today, psychological science is becoming increasingly important at all levels of society, from the treatment of clinical disorders to our basic understanding of how the mind works. It is highly interdisciplinary, borrowing questions from philosophy, methods from neuroscience and insights from clinical practice - all in the goal of furthering our grasp of human nature and society, as well as our ability to develop new intervention methods. The journal thus welcomes outstanding contributions in any domain of psychological science, from clinical research to cognitive science, from perception to consciousness, from imaging studies to human factors, from animal cognition to social psychology.

Publisher
Frontiers Media
Country
Switzerland
History
2007 -- present
Website
http://www.frontiersin.org/

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How ad 'heroes' move us… and connect us to their brands

You may have seen it: the Nike ad in which tennis star Serena Williams ignores the judgements of others and chooses her own path. These and similar ads use storylines that have seemingly little to do with the brand itself ...

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