Shuttle 'Go' for Dec. 6 Launch

Space shuttle Atlantis is set to begin its launch countdown for the STS-122 mission with a flurry of activities at NASA's Kennedy Space Center in Florida. Atlantis is scheduled to launch at 4:31 p.m. EST on Thursday, Dec. ...

A company's good reputation can be a bad thing

Consumers expect a lot from high-equity brands such as Disney or Apple. When such brands fail us – perhaps by providing a product that doesn’t work or service that is sub-par – we may be especially disappointed. Our ...

Optimism isn't always healthy

People are generally optimistic, believing they’ll do better in the future than they’ve done in the past. This time around, I’ll actually use that gym membership. I’m sticking to the diet this time. Now is the time ...

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