During the 2000s, Apple ran a hugely successful advertising campaign for its line of Macintosh desktop computers. The ads poked fun at some of the perceived bugbears of the Windows-based PCs of the era compared to the Mac.
Windows 10, the latest version of Microsoft's operating system, upholds the adage about the company's flagship product - every other release is good.
Know someone required to use Microsoft Windows at work but who uses a Mac at home? Probably so.
Microsoft is aiming to build lasting relationships with Windows 10, the operating system to be launched on Wednesday and seen as critical to reviving the fortunes of the once-dominant tech giant.
Microsoft on Monday announced plans for a celebratory debut this month of Windows 10 operating software designed to spread the US software titan's offerings across a broad range of devices.
Microsoft on Monday announced that the latest version of its Windows operating system will be available July 29 for computer and tablet users.
Microsoft says its new Windows 10 operating system will be coming "this summer" in 190 countries and 111 languages.
There's a lot to like about Windows 10, the next version of Microsoft's flagship operating system. But the tech giant has also worryingly left unanswered a lot of important questions about the software.