As another election season heats up, researchers are engaged in a battle of their own over voter behavior: Can it really be swayed by whether the local college football team just won or lost?
Politics is full of surveys purporting to explain why voters act the way they do. But how can we really pinpoint the factors that explain what happens inside the voting booth?
New research published in the Journal of Management confirms that unless political leaders can create a sense of community amongst voters, their inspirational messages are likely to fall on deaf ears.
Conventional wisdom holds that changing the views of voters on divisive issues is difficult if not impossible—and that when change does occur, it is almost always temporary.
Any analysis of exit polling reveals a welter of numbers whose meaning remains slightly elusive, with issues or candidate characteristics described as "very important," "somewhat important," or "not important at all" by voters. ...
About one third of a million more people showed up at the ballot box in the United States in 2010 because of a single Facebook message on Election Day, estimates a new study led by the University of California, San Diego.