A company's brand may crash and burn if video game players perform poorly when they use branded products as part of the game, according to a team of researchers.
Before a planet in a galaxy far, far away is completely constructed inside a computer or entirely built somewhere in the real world, "Star Wars" filmmakers are now able to visit it in virtual reality before production commences.
Facebook-owned Oculus VR wooed software makers on Thursday with the promise of a budding "virtual reality era" and an alliance with streaming television powerhouse Netflix.
Virtual reality is a dream of video game lovers, but it is poised to blast far beyond play to education, medicine, architecture and other learning arenas.
State regulators have approved their first license to a company dealing in virtual currency such as bitcoin.
It's Australia's largest known meat-eating dinosaur but until now we've never seen how Australovenator moved - not even the man who dug it up and named it.
Years ago, when my daughter got an iPod, her iTunes account became un-affectionately known to the rest of the family as the "iTunes you out" app. Many parents have joined scholars in expressing concerns about how mobile computing ...
Drawing on complementary strengths of two San Diego institutions, The Scripps Research Institute (TSRI) and the University of California, San Diego (UC San Diego) have formed a new consortium with a big mission: to map cells ...
It may not quite be the Matrix, but videogames giant Sony took fans on a journey into its own virtual reality on Thursday when it unveiled its revamped Morpheus headset at the annual Tokyo Game Show.