A company's brand may crash and burn if video game players perform poorly when they use branded products as part of the game, according to a team of researchers.
It's Australia's largest known meat-eating dinosaur but until now we've never seen how Australovenator moved - not even the man who dug it up and named it.
It may not quite be the Matrix, but videogames giant Sony took fans on a journey into its own virtual reality on Thursday when it unveiled its revamped Morpheus headset at the annual Tokyo Game Show.
The world's leading video game show ended with the industry feeling renewed vigor after years of worry that play on mobile devices was leading to decline.
Behind closed doors on the show floor of the world's premier video game show, Facebook-owned Oculus was letting people touch virtual worlds.
At the Electronic Entertainment Expo players swooped like eagles through Paris, blasted asteroids, and fought in boxing rings as videogame makers dove into worlds of virtual reality.
Console kings Microsoft and Sony battled for players' hearts with blockbuster games and the lure of virtual worlds as the Electronic Entertainment Expo was poised begin in Los Angeles on Tuesday.
Sony has proclaimed a "new era" of PlayStation gaming complete with big-name games and the dawn of virtual reality on its powerful PlayStation 4 consoles.
Microsoft played to the hearts of gamers on Monday with word that they will be able to switch on beloved old video games on new-generation Xbox One consoles.