News tagged with viewers attention

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FX says overnight ratings becoming meaningless

(AP)—It's a rite nearly as old as television: the morning after a new show premieres, network executives wait impatiently for the Nielsen company's estimate of how many people watched, and rush to report ...

Jul 24, 2014
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'Advergames' new avenue for TV advertising

Advertising in the form of games or "advergames" can be as effective as regular 30-second television advertisements according to researchers at Murdoch University's Audience Labs.

May 30, 2014
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