News tagged with video advertising

Twitter unveils video ads

Twitter on Tuesday unveiled a new advertising program that delivers "promoted videos" to the tweet stream of users of the popular messaging platform.

Aug 12, 2014
not rated yet 0

AOL tunes into video ads with Adap.tv buy

US Internet pioneer AOL announced Wednesday that it is buying online video advertising platform Adap.tv in a $405 million deal spotlighting the lucrative potential of the market.

Aug 08, 2013
not rated yet 0

Can 30-second ads save newspapers?

(Phys.org) —A researcher from Murdoch University's Audience Labs suggests economically pinched news outlets should take advantage of positive attitudes to online TV ads as a better way to balance the books.

Jun 10, 2013
4.5 / 5 (2) 1

Harder and harder to measure TV viewership (Update)

Every Tuesday, the Nielsen company publishes a popularity ranking of broadcast television programs that has served as the industry's report card dating back to when most people had only three networks to ...

Feb 25, 2013
5 / 5 (1) 4

Viacom adjusted profit falls in 1Q, beats Street

Viacom says its net income rose sharply in its first fiscal quarter from results depressed by a large accounting charge in a year ago. But its revenue fell due to drop at its Paramount studio business and lower advertising ...

Jan 31, 2013
not rated yet 0

Google becomes online advertising king: study

Google has become the US market leader in online display ads, and now leads all categories for Internet advertising including search and mobile, a market research firm said Wednesday.

Sep 19, 2012
not rated yet 1