A sad TV drama comes to conclusion, fading to black as music swells, and leaving the audience emotionally torn about the future of the main characters. Suddenly, the TV cuts to a peppy commercial and viewers are faced with ...
A growing fear among television advertisers is that distracted viewers – those multitaskers using smartphones, laptops and tablets while watching TV – are becoming less susceptible to advertisers' messages.
Twitter said Monday it was expanding its "social TV" efforts with new global partnerships, as it struck deals to acquire companies in Britain and France.
TV viewers increasingly are watching programs on their own schedule, according to a Nielsen company media study released Monday.
Want to see what people are saying online, right now, about the newest iPhone software? You could always search for "#iOS7" on Twitter. But now you can also click the same hashtag on Facebook.
A start-up specializing in tuning into online banter by TV viewers said Wednesday that it has been bought by Twitter.
(Phys.org) —A researcher from Murdoch University's Audience Labs suggests economically pinched news outlets should take advantage of positive attitudes to online TV ads as a better way to balance the books.
Fed up with Twitter friends ruining the plots of her favorite TV shows, high school senior and budding software engineer Jennie Lamere took matters into her own hands.
American television viewers are increasingly finding that one screen won't do: almost all have a second-screen device and 87 percent use it while watching shows, a survey said Tuesday.
(AP)—Some people have had it with TV. They've had enough of the 100-plus channel universe. They don't like timing their lives around network show schedules. They're tired of $100-plus monthly bills.